Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-59

Table 52: European Historic Review for Toys and Games by
Geographic Region/Country - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) III-60

Table 53: European 14-Year Perspective for Toys and Games by
Geographic Region/ Country - Percentage Breakdown of Dollar
Sales for France, Germany, Italy, UK, Spain, Russia and Rest
of Europe Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-61

Table 54: European Recent Past, Current & Future Analysis
for Toys and Games by Product Type - Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, and Other Toys and Games Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-62

Table 55: European Historic Review for Toys and Games by
Product Type - Games and Puzzles, Infant and Preschool Toys,
Activity and Construction Toys, Dolls and Action Figures,
Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys
and Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-63

Table 56: European 14-Year Perspective for Toys and Games by
Product Type - Percentage Breakdown of Dollar Sales for
Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, and Other Toys and Games
Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-64

4a. FRANCE III-65
A.Market Analysis III-65
Current and Future Analysis III-65
Market Snapshots III-65
Market Overview III-66
Traditional Toys Witness Promising Sales despite Market
Saturation III-66
Varying Consumer Cycles Mark the Industry III-66
The Retail Scenario III-66
Table 57: French Toy Market (2014): Percentage Breakdown by
Distribution Channel (includes corresponding Graph/Chart) III-67
B.Market Analytics III-68
Table 58: French Recent Past, Current & Future Analysis for
Toys and Games by Product Type - Games and Puzzles, Infant
and Preschool Toys, Activity and Construction Toys, Dolls
and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush
Toys, and Other Toys and Games Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2014 through 2020 (includes corresponding Graph/Chart) III-68

Table 59: French Historic Review for Toys and Games by
Product Type - Games and Puzzles, Infant and Preschool Toys,
Activity and Construction Toys, Dolls and Action Figures,
Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys
and Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-69

Table 60: French 14-Year Perspective for Toys and Games by
Product Type - Percentage Breakdown of Dollar Sales for
Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, and Other Toys and Games
Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-70

4b. GERMANY III-71
A.Market Analysis III-71
Current and Future Analysis III-71
German Toy Industry Trends in a Nutshell III-71
Infant and Preschool Toys III-72
Innovation Drives Demand III-72
Race between Specialist Stores and Internet Retailing III-72
Table 61: German Toy Market (2014): Percentage Breakdown by
Distribution Channel (includes corresponding Graph/Chart) III-73
Product Launches III-73
Key Players III-73
B.Market Analytics III-75
Table 62: German Recent Past, Current & Future Analysis for
Toys and Games by Product Type - Games and Puzzles, Infant
and Preschool Toys, Activity and Construction Toys, Dolls
and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush
Toys, and Other Toys and Games Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2014 through 2020 (includes corresponding Graph/Chart) III-75

Table 63: German Historic Review for Toys and Games by
Product Type - Games and Puzzles, Infant and Preschool Toys,
Activity and Construction Toys, Dolls and Action Figures,
Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys
and Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-76

Table 64: German 14-Year Perspective for Toys and Games by
Product Type - Percentage Breakdown of Dollar Sales for
Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, and Other Toys and Games
Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-77

4c. ITALY III-78
A.Market Analysis III-78
Current and Future Analysis III-78
Popular Toys III-78
Seasonality Plays a Major Role III-78
Consumer Habits and Preferences III-78
Traditional Stores Struggle to Maintain Ground III-79
Table 65: Italian Toys Market (2014): Percentage Breakdown
by Distribution Channel (includes corresponding
Graph/Chart) III-79
B.Market Analytics III-80
Table 66: Italian Recent Past, Current & Future Analysis for
Toys and Games by Product Type - Games and Puzzles, Infant
and Preschool Toys, Activity and Construction Toys, Dolls
and Action Figures, Vehicle Toys and Ride Ons, Soft/Plush
Toys, and Other Toys and Games Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2014 through 2020 (includes corresponding Graph/Chart) III-80

Table 67: Italian Historic Review for Toys and Games by
Product Type - Games and Puzzles, Infant and Preschool Toys,
Activity and Construction Toys, Dolls and Action Figures,
Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys
and Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-81

Table 68: Italian 14-Year Perspective for Toys and Games by
Product Type - Percentage Breakdown of Dollar Sales for
Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, and Other Toys and Games
Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-82

4d. THE UNITED KINGDOM III-83
A.Market Analysis III-83
Current and Future Analysis III-83
Key Toy Industry Trends in the United Kingdom III-83
Consumer Profile III-84
Market Dominated by Multinational Companies III-84
Table 69: Leading Player in the UK Toys and Games Market
(2013): Percentage Breakdown for Mattel, Hasbro, Lego, and
Others (includes corresponding Graph/Chart) III-84
Dolls Continue to Remain a Favorite III-85
WWE Action Figures Wrestling it Out III-85
Next Generation Consoles Dampen Growth Prospects III-85
Licensed Construction Toys Ruling the Roost III-85
Tax Breaks Propel Emergence of Startups III-85
Distribution Channel III-86
Table 70: UK Toy Market (2014): Percentage Breakdown by
Distribution Channel (includes corresponding Graph/Chart) III-86
Key Players III-86
B.Market Analytics III-87
Table 71: UK Recent Past, Current & Future Analysis for Toys
and Games by Product Type - Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
and Other Toys and Games Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-87

Table 72: UK Historic Review for Toys and Games by Product
Type - Games and Puzzles, Infant and Preschool Toys,
Activity and Construction Toys, Dolls and Action Figures,
Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys
and Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-88

Table 73: UK 14-Year Perspective for Toys and Games by
Product Type - Percentage Breakdown of Dollar Sales for
Games and Puzzles, Infant and Preschool Toys, Activity and