by Average Annual Sales III-3
Competition III-4
Table 31: US Toys and Games Market by Leading Players
(2014): Percentage Breakdown for Mattel, Hasbro, and Others
(includes corresponding Graph/Chart) III-4

Table 32: US Construction Toys Market by Leading Players
(2013): Percentage Breakdown for Lego, Mega Brands, K'Nex,
Kre-O, and Others (includes corresponding Graph/Chart) III-4
Companies Move Manufacturing Base to Low Cost Countries in Asia III-4
Hobby and Toy Stores: A Perspective III-5
The Distribution Landscape III-5
Retailing Snapshots III-5
Role of Supercenters in the Retail Sector III-6
Rising Popularity of E-tailers III-6
Consumer and Retail Trends III-6
The Dominance of Mass Retailers III-6
Table 33: US Toys Market by Leading Retailers (2014):
Percentage Value Breakdown for Wal-Mart, Toys R Us, Amazon,
and Others (includes corresponding Graph/Chart) III-7
'Seasonality Factor' Impacts Business III-7
The Grandparent Effect III-7
Consumers Become Tech Savvy III-8
App-Versions of Traditional Games Up Against Original Games III-8
Manufacturers Transforming Traditional Games into Digital
Games III-8
Shrinking Games and Puzzle Sales Impacting Toy Manufacturer
Revenues III-9
Technology Usage Increasing in Traditional Games III-9
Table 34: US Toys and Games Market by Type (2014):
Percentage Breakdown for Electronic, Non-Electronic, and
Others (includes corresponding Graph/Chart) III-9
Top 10 Traditional Toys in the US Market (2014) III-10
Segmental Trends III-10
Infant and Preschool Toy Trends III-10
Major Trends III-10
Baby Plush Remains Strong III-10
Electronic Babyplush Catching Up III-10
Plush Toys with Lights and Sounds, a New Phenomenon III-11
Activity Mats and Playgyms Picked up the Most III-11
Colors Make a Come Back III-11
Infant Products Market Grows Commensurate with the Rate of
Birth III-11
Limited Seasonality Creates Year Round Demand III-12
Building and Construction Toys III-12
Building and Construction Toys Drive Retail Growth in the
US Toy Market III-12
Lego Dominates the US Market for Construction Toys III-12
Dolls and Action Figures III-13
Consumers' Gifting Habits Drive Doll Sales III-13
Demographics Favor Dolls and Action Figures Segment III-13
Table 35: Leading Brands in the US Fashion Dolls Market
(2014): Percentage Share Breakdown of Value Sales for
Barbie, Bratz and Others (includes corresponding
Graph/Chart) III-13
Regulatory Scenario III-14
The Consumer Product Safety Improvement Act of 2008 III-14
Exports and Imports Scenario III-14
Table 36: Leading Importers of Toys and Games from the US
(2013): Percentage Value Breakdown by Country (includes
corresponding Graph/Chart) III-14

Table 37: Leading Exporters of Toys and Games to the US
(2013): Percentage Value Breakdown by Country (includes
corresponding Graph/Chart) III-15

Table 38: Leading Exporters of Toys to the US (2014):
Percentage Value Breakdown by Country (includes
corresponding Graph/Chart) III-15
Product Launches III-16
Strategic Corporate Developments III-20
Key Players III-23
B.Market Analytics III-37
Table 39: US Recent Past, Current & Future Analysis for Toys
and Games by Product Type - Games and Puzzles, Infant and
Preschool Toys, Activity and Construction Toys, Dolls and
Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,
and Other Toys and Games Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) III-37

Table 40: US Historic Review for Toys and Games by Product
Type - Games and Puzzles, Infant and Preschool Toys,
Activity and Construction Toys, Dolls and Action Figures,
Vehicle Toys and Ride Ons, Soft/Plush Toys, and Other Toys
and Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-38

Table 41: US 14-Year Perspective for Toys and Games by
Product Type - Percentage Breakdown of Dollar Sales for
Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, and Other Toys and Games
Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-39

2. CANADA III-40
A.Market Analysis III-40
Current and Future Analysis III-40
Market Snapshots III-40
Toy Industry Overview III-40
Puzzle Games on the Rise in Canada III-41
Canadian Parents Spend More on Child III-41
Regulatory Overview III-41
EXIM Statistics III-42
Table 42: Canadian Exports of Toys and Games (2013):
Percentage Breakdown of Export Value by Country of
Destination (includes corresponding Graph/Chart) III-42

Table 43: Canadian Imports of Toys and Games (2013):
Percentage Breakdown of Import Value by Country of Origin
(includes corresponding Graph/Chart) III-42
Strategic Corporate Developments III-43
Key Players III-43
B.Market Analytics III-45
Table 44: Canadian Recent Past, Current & Future Analysis
for Toys and Games by Product Type - Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, and Other Toys and Games Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-45

Table 45: Canadian Historic Review for Toys and Games by
Product Type - Games and Puzzles, Infant and Preschool Toys,
Activity and Construction Toys, Dolls and Action Figures,
Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys
and Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-46

Table 46: Canadian 14-Year Perspective for Toys and Games by
Product Type - Percentage Breakdown of Dollar Sales for
Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, and Other Toys and Games
Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-47

3. JAPAN III-48
A.Market Analysis III-48
Current and Future Analysis III-48
Market Overview III-48
Classification of Toys and Games by Category III-48
Categorization of Toys and Games by Consumer Segment III-49
Declining Birth Rate, a Major Hurdle III-49
Cyclicality of Demand III-49
Character Merchandising Unpredictable III-49
Online Shopping - The New Way to Shop III-49
Product Launch III-50
Key Players III-50
B.Market Analytics III-52
Table 47: Japanese Recent Past, Current & Future Analysis
for Toys and Games by Product Type - Games and Puzzles,
Infant and Preschool Toys, Activity and Construction Toys,
Dolls and Action Figures, Vehicle Toys and Ride Ons,
Soft/Plush Toys, and Other Toys and Games Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-52

Table 48: Japanese Historic Review for Toys and Games by
Product Type - Games and Puzzles, Infant and Preschool Toys,
Activity and Construction Toys, Dolls and Action Figures,
Vehicle Toys and Ride Ons, Soft/ Plush Toys, and Other Toys
and Games Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-53

Table 49: Japanese 14-Year Perspective for Toys and Games by
Product Type - Percentage Breakdown of Dollar Sales for
Games and Puzzles, Infant and Preschool Toys, Activity and
Construction Toys, Dolls and Action Figures, Vehicle Toys
and Ride Ons, Soft/Plush Toys, and Other Toys and Games
Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-54

4. EUROPE III-55
A.Market Analysis III-55
Current and Future Analysis III-55
European Toy Industry Fact Sheet III-55
Brief Market Overview III-56
The European Toy Industry - Analyzing Differences across
Countries III-56
The European Toy Industry - Organizational Structure III-56
Key Toy Producing Countries in the EU III-57
Distribution Channels III-57
Table 50: Leading Toy Distribution Channels in Top Markets
in the EU (2014): Percentage Share Breakdown of Value Sales
(includes corresponding Graph/Chart) III-57
Toy Manufacturers Move Back Production Facilities to Europe III-57
Socio-Economic Factors Impacting Market Demand III-58
The European Union Toy Safety Directive III-58
B.Market Analytics III-59
Table 51: European Recent Past, Current & Future Analysis
for Toys and Games by Geographic Region/Country - France,
Germany, Italy, UK, Spain , Russia and Rest of Europe Markets