HP Networking Technology to Improve Data Center Performance, Support Demanding Business Environment
PALO ALTO, Calif. — (BUSINESS WIRE) — June 23, 2010 — HP (NYSE: HPQ) today announced that DreamWorks Animation SKG Inc. (Nasdaq: DWA) has selected HP networking solutions to improve data center infrastructure performance and reliability to help bring the company’s award-winning films, such as “Shrek,” to life.
DreamWorks rigorously tested the full range of HP Networking products, including the enterprise HP A12500 (H3C S12500) data center switch, when reviewing the products it needed to update and refresh its existing network infrastructure. Upon conclusion, DreamWorks determined that HP’s advanced networking technology could help it to reduce network complexity, achieve increased port capacity, and significantly reduce power consumption and costs.
Key to DreamWorks’ implementation is the HP Intelligent Management Center (IMC) (3Com IMC), which enables single-pane-of-glass management across a multivendor networking infrastructure. HP IMC is expected to ease network management throughout DreamWorks’ data center migration and simplify the management of its expanding network as the business grows.
“Based on our testing, HP networking solutions have proven to be the best option for our increasing scale and global demands,” said Derek Chan, head of Digital Operations, DreamWorks. “We’re pursuing an aggressive path toward leveraging HP’s new A-series offerings at both the edge and the core of our data center. This will enable us to effectively keep pace with the demanding growth of our business, critical to getting our innovative digital imagery to market.”
The new HP Networking products, combined with the HP ProLiant blade servers, storage and management capabilities that DreamWorks already relies on, deliver a powerful and flexible infrastructure technology that enables the company to easily scale up – and down – as projects require. Plus, the power of HP Converged Infrastructure architecture helps DreamWorks maintain a competitive edge while reducing infrastructure complexities and cost.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for two consecutive years. In 2010, DreamWorks Animation ranks #6 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 20 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. DreamWorks Animation’s next feature film is Megamind, scheduled to be released in 3D on November 5, 2010.
About HP
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This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company's plans, prospects, strategies, proposals and our beliefs and expectations concerning performance of our current and future releases and anticipated talent, directors and storyline for our upcoming films and other projects, constitute forward-looking statements. These statements are based on current expectations, estimates, forecasts and projections about the industry in which we operate and management's beliefs and assumptions. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience acceptance of our films, our dependence on the success of a limited number of releases each year, the increasing cost of producing and marketing feature films, piracy of motion pictures, the effect of rapid technological change or alternative forms of entertainment and our need to protect our proprietary technology and enhance or develop new technology. In addition, due to the uncertainties and risks involved in the development and production of animated feature projects, the release dates for the projects described in this document may be delayed. For a further list and description of such risks and uncertainties, see the reports filed by us with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our most recent quarterly reports on Form 10-Q. DreamWorks Animation is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
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