The PlayStation brand has set the stage for what great gaming experiences can be and what is possible when creative innovations are combined with powerful technology.  SCEA has raised the bar once again with bigger and more immersive experiences this fiscal year with our most highly anticipated line ups to date. The company continues to push the envelope on extending richer and deeper gaming experiences to consumers which include a range of blockbuster PS3 titles showcased at E3, such as:

PSP® (PlayStation®Portable) system

With continued momentum and excitement behind the PSP platform, the company revealed two new PSP entertainment packs, the Invizimals PSP Entertainment Pack and the God of War®: Ghost of Sparta PSP Entertainment Pack, to offer even more value to portable gamers. Coming this October and priced at $199 (MSRP), the Invizimals PSP Entertainment Pack comes with a vibrant blue PSP-3000 system, Invizimals UMD® game, PSP camera and 1GB Memory Stick PRO Duo™. Coming this Fall, the God of War: Ghost of Sparta PSP Entertainment Pack will come packed with a red and black two tone PSP-3000, God of War: Ghost of Sparta UMD game, PlayStation Network downloadable voucher for God of War: Chains of Olympus and a 2GB Memory Stick PRO Duo, also priced at $199 (MSRP). In addition, more than 70 titles across first party studios and publishing partners are expected to hit the PSP platform with tailored games designed specifically for PSP system, such as God of War®: Ghost of Sparta, Invizimals and beloved franchise favorites such as Patapon® 3, and EyePet™ PSP.

PlayStation®Network

With more than 50 million registered accounts worldwide, PlayStation Network is today one of the largest networked entertainment platforms and continues to evolve with newly added content and services such as MLB.TV, Netflix and HBO content.  Today, the company also unveiled PlayStation®Plus, a new subscription service offering users even more options in how they consume content on PlayStation Network. PlayStation Plus will be available starting June 29 at a yearly fee of $49.99 and is designed to offer PlayStation Network's power users added value, access and convenience, such as special features that include discounts on the PlayStation Store content, free and exclusive access to select games, full game trials, and much more.  Adding to its existing library of more than 670 downloadable games in North America, PlayStation Network will offer new exclusive games this year, including PixelJunk™ Shooter 2, PixelJunk Racers 2nd Lap, Dead Nation, Fat Princess 1.06 Patch, and echochrome ii.  

Coca-Cola Partnership

SCEA has also partnered this year with Coca-Cola to get families off the couch and into the middle of the action. Consumers will see the PlayStation Move motion controller and PS3 system, as well as games like Sports Champions, NBA® 2K11, Tron: Evolution The Video Game, and EA SPORTS Active™ prominently displayed across 130 million packages of Coke, Diet Coke, Coke Zero and Sprite starting this November. This partnership marks one of the biggest branding campaigns SCEA has been involved in and will be aligned with one of the company's largest and most aggressive marketing efforts in its history.

About Sony Computer Entertainment America LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 system, the PSP® (PlayStation®Portable) system, the ground-breaking PlayStation®3 (PS3™) system and its online and network services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one, PlayStation 2, PSP and PS3 systems for the North American market.  Based in Foster City, California, Sony Computer Entertainment America LLC serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com

Memory Stick PRO Duo is a trademark of Sony Corporation. "PlayStation" and "PSP" are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.  "SONY" and "make.believe" are trademarks of Sony Corporation.  All other trademarks are property of their respective owners.

SOURCE SCEA