CHICAGO, April 28 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world, today unveiled a new look and enhancements for its NAVTEQ Traffic.com(R) website at www.traffic.com. The new site design and improved features make it faster and easier for drivers to get more of the accurate, real-time traffic information they need to improve their workday commutes and leisure road travel.
Distributing real-time, digital traffic data since 1998, NAVTEQ Traffic.com, is the #1 traffic-only U.S. website for online and mobile traffic information*, providing drivers with comprehensive traffic information when and where they need it most. The enhanced site features include:
-- A location-aware homepage greets users with a real-time traffic summary
for their city area
-- A streamlined, easy-to-use interface offers quick links to site features
and content
-- New "Search Traffic" and "Browse Traffic" tabs help
users easily find information they need
-- One-click "Save This Drive" buttons make it fast and easy to
personalize MyTraffic alerts
-- New, more detailed maps display color-coded traffic flow and incident
icons pinpoint hotspots
-- A real-time news ticker alerts site visitors to severe incidents in each
city area
The NAVTEQ Traffic.com website is part of the NAVTEQ(R) product family which includes the NAVTEQ(R) Map, the most widely used map for navigation**. As part of the new NAVTEQ Traffic.com website design, site users will see links to NAVTEQ.com resources as well as a new NAVTEQ Traffic.com logo.
Site users will notice the increased ease and speed with which they can navigate using new and improved traffic tools at www.traffic.com. In addition, MyTraffic(TM) services will be enhanced with easier access to account management and personalized alerts. MyTraffic registered users can continue to access accounts with their current login and password and will continue to receive their traffic alerts by email, phone or text.
"The latest interface enhancements and location-aware features of NAVTEQ Traffic.com increase the interactivity and usability of our real-time information making the site even more beneficial for all drivers," says Alex Wiegand, vice president, NAVTEQ. "We are committed to helping drivers plan and manage their commutes and road trips with innovative tools that make it faster and easier to obtain the traffic information they rely on every day."
* SOURCE: January 2009 comScore Media Metrix
** SOURCE: Based on GPS-based in-vehicle and portable route guidance devices purchased in the U.S. since 2000.
About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 196 offices in 36 countries.
NAVTEQ, Traffic.com and MyTraffic are trademarks in the U.S. and other countries. All rights reserved.
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