- “The Radeon HD 4850 kicks more ass than a pair of donkeys in an MMA cage match.”
- “The graphics war looks more competitive now than it's been in a very long time. That's ultimately a good thing for consumers, especially since AMD looks keen to take the fight aggressively to mid-range products that most consumers can afford.”
High Definition Video
The ATI Radeon HD 4800 series has the power to transform the ordinary into the extraordinary. The ATI Radeon HD 4800 series will allow users to experience HD digital content1 with uncompromising visual fidelity while helping to enhance the definition and clarity of lower resolution visual media.
- The ATI Radeon HD 4800 series can help improve the definition and image quality of any visual media including standard DVDs and videos.
- The ATI Radeon HD 4800 series was designed to easily handle the visual fidelity and clarity of all standard formats of today’s high definition media.
- The ATI Radeon HD 4800 series includes new HD media capabilities, like picture-in-picture HD viewing, super fast format conversion of your favorite media2, and support for the latest HD audio technologies like 7.1 surround sound.
Energy Efficiency
The ATI Radeon HD 4800 series offers optimal performance and breakthrough efficiency with platform-independent intelligent power management.
- ATI PowerPlay™ technology intelligently adjusts requirements to ensure performance is there when you need it most while throttling back for lesser user demands.3
- With the ATI Radeon™ HD 3870, AMD set a new performance per watt standard, which has been broken by the ATI Radeon HD 4800 series. Compared to the ATI Radeon HD 3870 series GPU, the ATI Radeon HD 4800 series delivers twice the performance while drawing only 20 percent more power.4
AMD Cinema 2.0 Demo
At a press conference held on June 16, 2008, in San Francisco, AMD demonstrated a milestone achievement in ultra-realistic and interactive visual computing through the processing power of its ATI Radeon HD 4850 graphics cards. The demonstration of what AMD terms the “Cinema 2.0 experience,” highlighted at www.amd.com/cinema2, punches a sizeable hole in the sensory barrier that separates today’s visionary content creators and the interactive experiences they desire to create for audiences around the world. The Cinema 2.0 demo shows the fusion of dynamic real-time interactivity with convincing cinematic digital effects that appear to be real places and things.
The Cinema 2.0 demo system in San Francisco featured two ATI Radeon HD 4850 graphics cards rated at one teraFLOPS each, driven by an AMD Phenom™ X4 9850 quad-core processor and AMD 790 FX Chipset.
The ATI Radeon HD 4800 series press kit may be viewed at www.amd.com/ATIRadeonHD4800/presskit.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit http://www.amd.com.
©2008, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Phenom, Radeon, The Ultimate Visual Experience and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
1 HD monitor required.
2 Transcoding time may vary depending on your system configuration and video formats. AMD was able to achieve GPU accelerated transcoding speeds up to 19x faster using a pre-release version of Cyberlink PowerDirector than when using the same CPU alone with MainConcept encoder in Adobe Premiere CS3. Using the same system, full 1080p files were converted 1.8x faster than real-time.
3 ATI PowerPlay™ is a suite of technologies designed to improve energy efficiency. Not all ATI PowerPlay features may be present in all ATI Radeon HD 4800 Series models.
