MILPITAS, Calif. – February 6, 2019 – SEMI, the global industry association serving the electronics manufacturing supply chain, today announced the appointment of John Chong, vice president of product and business development at MEMS manufacturer Kionix, as Governing Council chair of the SEMI-MEMS & Sensors Industry Group (SEMI-MSIG), a SEMI Strategic Association Partner. The Council provides guidance and oversight for SEMI-MSIG’s strategic direction and initiatives.
As chairman, Dr. Chong, a member of the SEMI-MSIG Governing Council since 2015, will work to advance the interests of the MEMS and sensors community globally and drive its expansion. Spurred by surging growth in smartphones, smart speakers, autonomous cars, and fitness and healthcare wearables, the global market for MEMS and sensors is expected to double in the next five years, reaching $100 billion by 2023, according to Yole Développement, a market research firm.
“John’s technical expertise and industry insights have been great assets to SEMI-MSIG,” said Michael Ciesinski, vice president of Technology Communities at SEMI. “We are pleased that he will now focus his leadership on programs designed to deepen industry collaboration, drive innovation, and seize the tremendous market opportunity that lies ahead. Further, as we make this leadership transition, SEMI gratefully acknowledges the many contributions of our past chair, Dave Kirsch, vice president and general manager of EV Group.”
Among other achievements, Kirsch led the successful integration of MSIG with SEMI in 2016.
Dr. Chong brings to the chair rich industry experience. He leads Kionix’s growing portfolio of sensors and oversees its Software and Solutions Development Center. Before joining Kionix in 2006, Dr. Chong led the development of optical MEMS at Calient Networks. He holds multiple patents and has spoken extensively at industry conferences about the role of sensors in the Internet of Things (IoT). Dr. Chong earned his B.S. and Ph.D. in electrical engineering at Cornell University, where he worked on novel techniques for the design and manufacturing of Microfludic MEMS.
“I am excited by the central role MEMS and sensors will play in the age of IoT, artificial intelligence (AI), and autonomous agents,” Dr. Chong said. “With collaboration and coordination within the industry critical to its prosperity, SEMI-MSIG is key in providing the vision, resources and platform necessary to enable innovation and get business done.”
SEMI has also appointed Becky Oh, president and CEO of PNI Sensors, as SEMI-MSIG vice-chair. During her 20 years at PNI Sensors, Oh has held a range of senior-level positions, from operations to technical business development, and spearheaded the company’s entrance into the IoT market. She received an M.S. degree in Electrical Engineering from Cornell University and a B.S. degree in Electrical Engineering and Computer Science from MIT.
About SEMI
SEMI® connects more than 2,100 member companies and 1.3 million professionals worldwide to advance the technology and business of electronics manufacturing. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster, more powerful, and more affordable electronic products. Electronic System Design Alliance (ESD Alliance), FlexTech, the Fab Owners Alliance (FOA) and the MEMS & Sensors Industry Group (MSIG) are SEMI Strategic Association Partners, defined communities within SEMI focused on specific technologies. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Bangalore, Berlin, Brussels, Grenoble, Hsinchu, Seoul, Shanghai, Silicon Valley (Milpitas, Calif.), Singapore, Tokyo, and Washington, D.C. For more information, visit
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