“Augmented reality, when coupled with product design data, can transform the way products are developed,” said Quach Hai, senior director of product management, PTC Retail Business Unit. “Stakeholders, including merchandisers and designers, can use AR to get a feel for what a product will look like during its development. This empowers them to make better aesthetic and financial decisions. The support for AR on the iPad and iPhone is powerful and convenient for these kinds of use cases.”
Additional Resources
- Deloitte article: “Transforming store fleet through technology (2018)”
- FlexPLM resource page
- On the Runway: Retail Apparel Software Blog
- Harvard Business Review: “Why Every Organization Needs an AR Strategy,” authored by PTC CEO Jim Heppelmann and Harvard Professor Michael Porter
About PTC (NASDAQ: PTC)
PTC helps companies around the world reinvent the way they design, manufacture, operate, and service things in and for a smart, connected world. In 1986 we revolutionized digital 3D design, and in 1998 were first to market with Internet-based product lifecycle management. Today, our leading industrial innovation platform and field-proven solutions enable you to unlock value at the convergence of the physical and digital worlds. With PTC, manufacturers and an ecosystem of partners and developers can capitalize on the promise of the Internet of Things and augmented reality technology today and drive the future of innovation.
The timing of any product release, including any features or functionality, is subject to change at PTC’s discretion.
PTC, FlexPLM, Canvas, ThingWorx, and the PTC logo are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.
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