In last place among Hungary’s countries is Szabolcs-Szatmar-Bereg, which lies in the northeastern area of the country along the border with Romania and the Ukraine. Inhabitants of this county have a per-capita purchasing power of €4,803, which is 77.4 percent of the national average and 34.5 percent of the European average. The northwesternmost county of Gyor-Moson-Sopron on the border of Austria and Slovakia has a per-capita purchasing power of €6,326, which is just two percent above the national
average.

About the study

The study "GfK Purchasing Power Europe 2017" is available for 42 European countries at detailed regional levels such as municipalities and postcodes, along with seamlessly fitting data on inhabitants and households as well as digital maps.

Purchasing power is a measure of disposable income after the deduction of taxes and charitable contributions and including any received state benefits. The study indicates per-person, per-year purchasing power levels in euros and as an index value. GfK Purchasing Power is based on the population's nominal disposable income, which means values are not adjusted for inflation. The study draws on statistics on income and tax levels,
government benefits and forecasts by economic institutes.

Consumers use their general purchasing power to cover expenses related to eating, living, services, energy, private pensions and insurance premiums as well as other expenditures, such as vacation, mobility and consu-mer purchases.

Additional information on GfK's regional market data can be found here.

Print-quality illustrations can be found here.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consu-mers’ experiences and choices.

Additional information can be found at www.gfk.com.




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