Total Consumer revenue for the quarter was €152 million, a decline of 13% compared with the same quarter last year (Q4 '15: €176 million). Total Consumer products revenue amounted to €141 million in the quarter, 10% lower than in the same quarter last year (Q4 '15: €157 million). On a full year basis, Consumer products revenue decreased by 9% totalling €502 million (FY '15: €551 million). This decrease was driven by lower PND revenue, which was partially offset by a strong growth in Sports revenue. Sports revenue amounted to €106 million in 2016, an increase of 53% compared with last year (FY '15: €69 million). In 2016, we shipped over one million sports devices (FY '15: 600,000). In the quarter, we launched the Get Going campaign to further strengthen the TomTom Sports brand.
Consumer PND markets were weak during the second half of 2016. The European PND market experienced a faster rate of unit decline compared with the first half of the year. This market in units was down by 19% for the year as a whole. We remained market leader in Europe.
Automotive hardware revenue was €12 million in the quarter (Q4 '15: €19 million) and €61 million in 2016 (FY '15: €72 million). This year on year decrease was mainly driven by a legacy product that went to end of life earlier in 2016.
Data, software & services and Hardware revenue split
| (€ in millions) | Q4 '16 | Q4 '15 |
y.o.y.
|
FY '16 | FY '15 |
y.o.y.
|
||||||||
| Hardware revenue | 142.7 | 163.0 | -13 | % | 505.9 | 557.8 | -9 | % | ||||||
| Data, software & services revenue | 122.9 | 119.5 | 3 | % | 481.4 | 448.8 | 7 | % | ||||||
| Total revenue | 265.6 | 282.5 | -6 | % | 987.3 | 1,006.6 | -2 | % | ||||||
