COPENHAGEN, Denmark, March 16, 2016 — (PRNewswire) —

• New jewellery collection by Zaha Hadid previews at Baselworld

• Zaha Hadid designs Baselworld architectural installation

Danish design house Georg Jensen debuts its latest collaboration, an innovative collection of jewellery designed by globally renowned architect, Zaha Hadid, at this year's Baselworld. The collection is created from sterling silver, and black rhodium set with black diamonds and will launch at retail in September. Their sculptural forms and complex curves reference Hadid's groundbreaking structural designs.

     (Photo: http://photos.prnewswire.com/prnh/20160315/344482 )

"Working with Georg Jensen presented an opportunity to express our ideas in different scales and through different media. Our starting point was the Danish house's design links to nature. There is an inherent integrity within the organic structural logic found in nature and we often look at the coherence of natural systems when we work to create environments. Our challenge was to translate that into something that can be worn; to reinterpret the rich history and tradition of Georg Jensen's design approach into something new," says Zaha Hadid.

In addition to her jewellery collection, Hadid was commissioned by Georg Jensen to design a site-specific architectural installation at the Baselworld show.

Seen as a defining feature of the event, the dynamic installation will serve as a lounge for show visitors. Its innovative silhouette and free-form seating arrangements reference her new jewellery collection and present a destination that is both inviting and relaxing.

Georg Jensen's CEO, Eva-Lotta Sjöstedt, joined the company in January and brings a wealth of retail experience in different markets across Europe and Asia. She will guide the company in evolving its Danish design legacy into a global brand and participates at Baselworld for the first time.

"I grew up in Sweden, and I feel tremendously privileged to represent a Scandinavian design icon at Baselworld in close partnership with such a visionary as David Chu," Sjöstedt says, referring to the Chairman and Chief Creative Director. "Our heritage is one of collaboration and innovation, qualities found in our partnership with Zaha Hadid."

Notes to editors:

About Georg Jensen:

Georg Jensen is renowned for artistic boldness, superior craftsmanship and visionary collaborations with leading designers of the past century and today. Founded in 1904 by master silversmith Georg Jensen, its collections include fine jewellery, watches, sterling silverware and a home collection. The brand has more than 110 stores worldwide.

SOURCE Georg Jensen