DUBLIN, Dec. 09, 2014 — (PRNewswire) — Research and Markets
( http://www.researchandmarkets.com/research/ttkmsv/lbs_market_in) has announced the addition of the "LBS Market in Southeast Asia 2015-2019" report to their offering.
http://photos.prnewswire.com/prnh/20130307/600769
One of the major trends in the market is the use of analytics to increase consumer engagement. At present, a large number of advertising companies, such as AdNear, use big data analytics to gain consumer insights in the LBS market in Southeast Asia. They extract all the information about a consumer on the basis of their movements on the internet, social networking websites, and Google search. On the basis of the information collected, they create a profile of the consumer and then push targeted advertisements to them.
According to the report, one of the main drivers of the market is increased investment in location-based search and advertising. SMEs are adopting innovative ways to increase their product reach to customers. They are sending targeted advertisements to consumers about the latest deals and offers available in stores.
Further, the report states that one of the major challenges in this market is the lack of reliable and accurate real-time information. The accuracy of real-time location-based search results is measured by the relevance of the information provided by the location-based search providers.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Users
08. Geographical Segmentation
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
18. Other Reports in this Series
Companies Mentioned:
- AdNear
- Adsmobi
- Advanced Info Service
- Airbnb
- Bouncity
- Burpple
- Celcom Mobile
- Digi Telecommunications
- Foursquare Labs
- Globe Telecom
- HERE
- Hungry Go Where
- Jatis Mobile
- Komli Mobile
- Magpalitan.com
- MappointAsia
- Maxis
- PT Indosat
- Picky
- Shoppertise
- ShowNearby
- Smart Communications
- TaxiMonger
- Telkomsel
- TomTom
- Total AccessCommunication
- Tripid
- U Mobile
- Wimdu
- Withlocals
- XL Axiata
- Yelp
- Yoose
- Yotomo
- iPointi
- looloo
- w-LOCATE
For more information visit http://www.researchandmarkets.com/research/ttkmsv/lbs_market_in
To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/lbs-market-in-southeast-asia-2015-2019-key-vendors-are-adnear-digi-foursquare-globe-telecom-google-here-maxis-and-tomtom-300007650.html
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