The new report, Over-the-Top TV 2014, is based on interviews with 1,044 US consumers, ages 13 to 64, during June 2014, and also features five years of trends -- 2010 to 2014. Other topics covered in the study include:
- Overall video consumption
- Ownership and use of HDTVs, DVRs, DVD players and other technologies
- Viewing on computers
- Mobile viewing via tablets and smartphones
- VOD and SVOD
- TV Everywhere awareness and use
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smartdata, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.GfK.com/us or follow GfK on Twitter: https://twitter.com/GfK_en
Contact:
GfK Marketing and Communications, Consumer Experiences North America
David
Stanton, 908-875-9844
Vice President
Email Contact
