Irvine, CALIFORNIA, August 17th, 2012 - Luxion, a leading provider of advanced rendering and lighting technology and makers of KeyShot®, the first realtime ray tracing and global illumination program, is pleased to sponsor the IDSA 2012 International Conference, where they will introduce KeyShot 3.3 and with it new technology and features.

Last week at SIGGRAPH 2012, Luxion previewed a line of new technology and features to speed and compliment the product design process. This week, Luxion travels to Boston, Massachusetts for the IDSA 2012 International Conference, August 15th-19th at the Westin Boston Waterfront, demonstrating new technology featured last week, along with updates and new features in the upcoming release of KeyShot 3.3. Here are the highlights of this years show and what to expect.

IDSA Sponsorship 
Luxion is proud to be a sponsor of the Regional IDSA Design Dialogues throughout 2012 and equally proud to be among the esteemed sponsors for the IDSA International Conference. Luxion will be taking part in various IDSA activities as well as providing KeyShot demonstrations at booth #306 each day of the conference.

Student Merit Award
Congratulations to: Emmanuel Carrillo, Yasemin Uyar, Ryan Geraghty, Haley Toelle and Reid Schlegel. Luxion is delighted once again to be the exclusive sponsor of this year's Student Merit Awards, recognizing the best and brightest for excellence in Industrial Design education. Find out more about this year's winners and see their portfolios at  IDSA.com.

Offsite events
Thursday night, August 16, Luxion joins Sprout Designs and Core77 in back-to-back offsite events. First, Luxion is sponsoring LOCALIZE Boston with Sprout Designs and Clio at Microsoft N.E.R.D. in Cambridge, starting at 5:30 PM. At 9:00 PM, Luxion will be with Core77 at Atwood's Tavern. Map of locations and route are available here.

KeyShot 3.3
Luxion will also be previewing new technology and features coming to KeyShot 3.3. New features in KeyShot 3.3 include the added support for Autodesk Inventor 2013 and AutoCad 2013 formats, a new color-picker to grab any color off the screen for use on the model and  DuPont Paint materials from a partnership between Luxion and DuPont Performance Coating. Additionally, Luxion will showcase KeyShotVR, a KeyShot rendering add-on that generates interactive 3D models for viewing on the web, as well as  LuSt, a web-based product configuration tool, born out of a partnership between Luxion and Sabertooth Interactive, that delivers real-time product variations to clients and design departments.

More information
KeyShot 3.3 will be shipping shortly, with early visibility avaialble prior to release, for registered customers in the KeyShot forums. If attending IDSA and would like a demo, please visit the Luxion booth (#306) in the IDSA Conference Exhibit Hall. For additional information on KeyShot products and features, please visit  keyshot.com.

About Luxion
Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot® is the first realtime ray tracing and global illumination program for  3D rendering and animation that uses a physically correct rendering engine certified by the CIE (International Commission on Illumination). Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Dell, HP, Microsoft, Motorola, Nokia, Procter & Gamble, IDEO and SMART Design. Visit http://www.keyshot.com for more information.

Press contact:
Luxion, Inc.
Josh Mings
Marketing Manager
josh@luxion.com
+1-(949) 274-8871

KeyShot is a registered trademark of Luxion ApS. All other company and product names may be trademarks of their respective owners.