Inventor/FIRST Founder Dean Kamen and will.i.am of The Black

Inventor/FIRST Founder Dean Kamen and will.i.am of The Black Eyed Peas Team up for One-Hour ABC Back-to-School Special, August 14, Celebrating Education, Robotics Engineering, Science & Technology

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(BUSINESS WIRE) — August 4, 2011 — FIRST:

will.i.am, frontman for The Black Eyed Peas, built a robot and competed in the recent 2011 FIRST Championship with students in St. Louis, Mo. will.i.am filmed his robotics experience with FIRST and created a back-to-school special called i.am FIRST - Science is Rock and Roll, which debuts on The ABC-TV Network on August 14, 7 PM EDT (Check local listings). Photo by Adriana M. Groisman, courtesy of FIRST.

WHAT:			Renowned inventor/ FIRST founder Dean Kamen and The Black Eyed Peas frontman will.i.am team up for “ i.am.FIRST- Science is Rock and Roll,” a groundbreaking science and technology entertainment celebration that highlights the 20^th annual FIRST (For Inspiration and Recognition of Science and Technology) Championship

WHEN:			Sunday, August 14, 2011
			7:00-8:00 p.m. ET/6:00 – 7:00 p.m. CT
			ABC Television Network

WHO:			The star-studded special features live performances by The Black Eyed Peas and Willow Smith, along with celebrities including Justin Bieber, Steven Tyler, Bono, Jack Black, Miley Cyrus and Josh Duhamel speaking out in support of STEM (Science, Technology, Engineering and Math) education. Student teams are profiled as their robots compete to win coveted FIRST Championship awards.

WHY:			The back-to-school special was created and shot during the FIRST Championship 2011 including 30,000 students, fans, families, educators, and industry leaders who came together in St. Louis, Mo., to celebrate the engineering prowess of talented students from around the world. More than 600 teams from 29 countries competed in the three levels of FIRST: FIRST ® LEGO® League (FLL®, grades 4 to 8, nine to 14-year-olds in the U.S. and Canada; nine to 16-year-olds outside the U.S. and Canada); FIRST ® Tech Challenge (FTC®, grades 9 to 12, 14 to 18-year-olds); and FIRST ® Robotics Competition (FRC®, grades 9 to 12, ages 14-18). i.am. FIRST- Science is Rock and Roll documents the country’s best and brightest students in the FIRST Regional Competitions leading up to the international FIRST Championship.

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