Brandenburg/Havel, Germany, May 16, 2011 –- RapidEye, a leader in wide area, repetitive coverage of Earth through its constellation of satellites announced today that it has chosen a fresh new look for the company.

The branding initiative involves a new visual identity across all communications including relevant changes in all marketing and support materials including a new website. Featuring a more inviting and user-friendly environment, information is easier to obtain within the new website and menus are more intuitive. In addition, the 'star' of every page is RapidEye's satellite imagery, which is a key component in their products and services.

“Our objective for our new corporate identity was to show how the company has grown and changed over the past years,” commented Markus Heynen, Head of Marketing at RapidEye. “Our new logo and website reflect the dynamic features of our organization and ushers us into a new era since we are now among the leading commercial satellite image providers. We are moving in a new direction with more innovative marketing programs and are beginning more focused efforts to create global brand awareness in our markets and to continue building confidence within the industry.”

In just over ten years, RapidEye has grown from a small group of individuals working in Munich, to a team of over 130 multi-national professionals located just outside Berlin. Its constellation of five identical EO satellites were launched in August of 2008 and commercial operations began in February of 2009. Imaging Earth at a rate of up to 4 million km² every day, the RapidEye Library, its ever-growing archive of imagery, has amassed  over 2 billion square kilometers of Earth, which includes coverage of many areas multiple times.

RapidEye invites you to visit its new website to see its new corporate identity, browse through a collection of beautiful images of Earth and find information on its products and services at www.rapideye.de.

RapidEye is a provider of quality high-resolution satellite imagery and derived geo-information products. With a constellation of five Earth Observation satellites, RapidEye images over 4 million square kilometers of Earth every day, and has amassed over 2 billion square kilometers in its archive in just over two years of commercial operation. With an unprecedented combination of wide area repetitive coverage and five meter pixel size multi-spectral imagery, RapidEye is an obvious and cost-effective choice for many industries and government agencies.

Contact:

RapidEye AG
Molkenmarkt 30
14776 Brandenburg a. d. Havel,
Germany
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