Partnering with Location Labs to Offer Shopping Geofences to Mobile Developers

WHITE RIVER JUNCTION, Vt. (May 10, 2011) – Maponics ( www.maponics.com), a leading provider of location-based data, today announced a new offering that includes the geographic boundaries of more than 3,000 shopping malls, districts, centers and outlets across 100 metro areas in the United States. Unlike the data found on popular search engines and directories that only show shopping locations, Maponics Shopping Boundaries ^TM includes the boundary outlining shopping areas and adjacent parking, along with the name, address and type of shopping area.

Compared to simple proximity-based ad targeting, Shopping Boundaries can be used as geofences to direct ads only to consumers who are within defined shopping areas. Market trends point to the fact that location-based advertising is driving more and more shopping activity. According to a recent survey by JiWire, a mobile ad company, 57 percent of respondents said that they are more likely to engage with an ad that is relevant to their location, an increase from 46 percent in a survey conducted just a few months earlier.

Maponics also announced that Shopping Boundaries and several other datasets, including their market-leading Neighborhood Boundaries product, will be offered through Location Labs—the leading provider of mobile location-as-a-service. Location Labs will offer Maponics data as part of its geofencing platform to the mobile developer community.

“Our Sparkle suite allows developers and ad networks to leverage location and provide their users with timely and relevant offers,” said Akash Agarwal, senior vice president of Platform at Location Labs. “We are pleased to be working with Maponics to include Shopping Boundaries as a valuable addition to our already powerful geofencing offering.”

“We see Shopping Boundaries as a logical addition to our product line that defines a variety of social spaces where people live, work and play,” said Darrin Clement, CEO of Maponics. “There is no doubt that location based advertising opens huge new opportunities for companies to reach potential customers and with Shopping Boundaries, they will be able to improve targeting and response rates significantly.”

Maponics Shopping Boundaries are available immediately for licensing. For more information, visit maponics.com or call 800-762-5158.

About Maponics
Maponics specializes in location-based data and information for businesses, including School Boundaries, Neighborhood Boundaries, Subdivision Boundaries, City Boundaries, ZIP Code Boundaries, and Carrier Route Boundaries. Real estate, local search, mobile, social media and marketing firms rely on Maponics to power ultra-local interactive search, mapping, and ad targeting platforms, including Google®, Twitter®, Trulia®, Move, Inc., ZipRealty^TM, LPS, RPR^TM, FannieMae®, Estately, Citysearch®, Prudential, Century 21 Canada, Yellow Book USA®, infoUSA®, AccuData®, Zvents®, HelloMetro, Loopt®, Monster.com®, Zillow® and many others. The Maponics Online Store, powered by Maponics data, is where the USPS.com refers its business customers for postal maps. The company is located in Vermont. Additional information can be found at www.maponics.com.

Maponics and/or other noted Maponics related products contained herein are registered trademarks or trademarks of Maponics, LLC. All other registered and unregistered trademarks herein are the sole property of their respective owners. (C) 2011 Maponics, LLC. All rights reserved.