New Release Brings Dramatic Performance Improvements and Expanded Data, Enhancing the Speed and Quality of Geographic Business Analyses
TORONTO – January 17, 2011 – ESRI Canada and Environics Analytics today jointly announced the availability of ESRI Business Analyst Desktop 10 (Canadian Edition), the most complete geographic business analysis solution that combines the world’s leading geographic information system (GIS) technology from ESRI with extensive geodemographic data from Environics Analytics. This latest version delivers dramatic performance improvements, including demographic calculations and reports that are now up to 60 times faster than in the previous release. It also includes expanded data, with a choice of four new Canadian data bundles tailored to the amount and type of data required. The system delivers enhanced functionality, a customizable, friendlier user interface and more online resources that enable users to more efficiently research their markets, analyze customers and evaluate sites.
“Finding the right location to start or expand a business, evaluating the performance of your store network or planning where to distribute flyers to get an optimal ROI can be a challenge using spreadsheets,” said John Kitchen, VP and General Manager, ESRI Canada. “With Business Analyst Desktop 10, users can easily combine their own data with the latest Canadian demographic and business data included in the solution, and present it in interactive maps to obtain a comprehensive view of their market.”
Business Analyst Desktop 10 is suitable for organizations that have national or regional operations in Canada including businesses in retail, financial services, insurance and commercial real estate sectors. It is also well suited for governments trying to attract investment to their territories or planning for growth. And now with access to the most comprehensive and reliable data possible, users can develop dependable analyses that incorporate the latest trends and information.
“We’re delighted that our collaboration with ESRI Canada has resulted in this new release that’s now available in desktop and server versions,” says Jan Kestle, president of Environics Analytics. “The data we provide is the latest available and can now be licensed by users for all of Canada or different regions across the country.”
By combining their customer and sales data with updated information compiled by Environics Analytics, users can enhance their analyses. Included in Business Analyst Desktop 10 are such databases as Demographic Estimates and Projections, HouseholdSpend, Adjusted Census, Directory of Shopping Centres and PRIZMC2 – data that reveal significant changes and trends in Canada. PRIZMC2 classifies Canada’s neighbourhoods into 66 segments based on the most important drivers of consumer behaviour: demographics, lifestyles and values. It also provides valuable insights on what consumers are buying, doing and thinking, which helps analysts identify their most profitable customer segments and markets.
“Users can perform more cost-effective analyses because data does not need to be purchased separately,” explains ESRI Canada’s Kitchen. “They can now do market research, analysis and reports in minutes that used to take hours. It’s an effective system for obtaining quick and reliable business intelligence, helping users identify and act on opportunities to enhance their business results.”
Adds Kestle, “When our clients want our data in a GIS system, we turn to ESRI Canada and Business Analyst Desktop 10. It’s a comprehensive and powerful GIS solution for business users.”
Find, Understand and Optimize Your Target Markets Quickly and Efficiently
This new release provides enhanced mapping, analysis and reporting capabilities to support business processes such as market research and planning, customer profiling, site analysis, target marketing and designing and optimizing sales territories. The solution delivers faster performance through optimized tools, easy-to-use wizards and a customized user experience. New or enhanced features include:
- A new business search tool that allows users to perform nationwide searches and zero in on geographies and trade areas that meet their criteria in seconds
- A more intuitive data setup tool for bringing custom data into Business Analyst easily
- Redesigned and reorganized toolbars and menus for increased efficiency
- Advanced reporting tools for developing and sharing reports
- A new colour-coded maps toolbar for creating thematic maps on the fly
- A new customizable and dockable Business Analyst window
- And a new Message Center that allows users to quickly access recently used projects and maps, and connect to online support resources.
In addition to census, demographics and segmentation data provided by Environics Analytics, Business Analyst Desktop 10 also includes nationwide business listings data from Infogroup and comprehensive basemaps from Tele Atlas. Users can also access and incorporate maps available through ArcGIS Online.
Licensing and Availability
The solution is offered in two editions: ESRI Business Analyst Desktop 10 (Canadian Edition), available now, contains greater GIS functionality than in the previous release and a choice of three expanded, prepackaged regional or Canada-wide datasets; and the soon-to-be-released ESRI Business Analyst 10 (Canadian Edition) Premium, which contains all functionality in the standard edition, plus additional tools for customer profiling and a premium data bundle with PRIZMC2 segmentation data, aggregated to six-digit Canadian postal codes.
For more information on ESRI Business Analyst Desktop 10 (Canadian Edition), visit esricanada.com/products/businessanalyst and www.environicsanalytics.ca/businessanalyst.aspx.
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About Environics Analytics
Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in segmentation, site modelling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. It also has the most experienced team of marketing experts in Canada. Environics Analytics is a member of the Environics Group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications. It is an authorized reseller for ESRI Business Analyst Version 10 (Canadian Edition) and a licensed distributor of selected Statistics Canada files. To learn more about Environics Analytics, visit www.environicsanalytics.ca.
About ESRI Canada
Founded in 1984, ESRI Canada provides enterprise geographic information system (GIS) solutions that empower businesses, governments and educational institutions to make timely, informed and mission-critical decisions by leveraging the power of geography. The company distributes the world's leading GIS software from ESRI, Telvent, Azteca Systems and other technology partners. Headquartered in Toronto, the company serves over 10,000 customers from 16 regional offices across Canada and has been named as one of the top 250 Canadian IT companies and top 25 IT professional services providers in Canada by the Branham Group. Information about ESRI Canada can be found at
esricanada.com.
Media contacts:
Joy Chan
PR Specialist
ESRI Canada
416-386-6488
Emma Flood
Director of Marketing
Environics Analytics
416-969-2733
emma.flood@environicsanalytics.ca
www.environicsanalytics.ca
