Fusion-io Supercharges Stereoscopic 3D Film Production, Eliminates Hollywood Bottlenecks with Revolutionary New Memory Technology

Fusion Powered I/O Enabling Industry Veterans to Create the 3D Generation of Wizards, Warriors, Spaceships and Blue Aliens in Record Time

LOS ANGELES — (BUSINESS WIRE) — July 28, 2010 — SIGGRAPH Trade Show Booth #547

Fusion-io, pioneer of a new memory tier of flash-based solid-state (ioMemory) technology, today revealed its work with some of Hollywood’s premiere entertainment companies. To bring a spectacular new breed of visual entertainment to the big screen, Fusion-io products have now been used in the production of several stereoscopic 3D movies, including Alice in Wonderland, Avatar, How to Train a Dragon and Clash of the Titans – with many more Fusion Powered blockbusters coming soon in a theater near you.

Stereoscopic 3D film production requires frequent reviews of real-time, full quality playback with double the throughput of regular movies, putting immense stress on current film pipelines and often crippling studios’ production pipelines. With Fusion-io’s new tier of high speed persistent memory, studios can now play back and write data at the same time, meaning artists can start review sessions of their work as soon as they have enough shots copied.

Fusion-io technology also makes it possible for directors and artists to conduct mini-reviews between major sessions, ensuring that creative teams don’t sit idle while waiting for feedback on their progress. Previously, this time-consuming process forced artists to transfer data and review among multiple workstations. Before the advent of Fusion’s ioMemory technology, this process could cost studios several weeks of production time.

By significantly speeding workflow and review sessions, Fusion-io eliminates hours of labor needed to sequence data for playback and defragmenting hard drives, while completely eliminating the risk posed by RAID crashes and data recovery. In addition, the implementation of ioMemory technology is much more simple and streamlined than the alternative of adding RAID arrays.

Studios can now eliminate this cumbersome legacy infrastructure, and instead deploy Fusion’s easily implemented and monitored solution to significantly reduce IT overhead, improve data security and accelerate production. With ioMemory technology, the power of a high-performance SAN can be realized in every production workstation.

Utilizing Fusion-io, Prime Focus, a global leader in entertainment services, completed its S3D conversion of Warner Bros.’ Clash of the Titans in just under eight weeks. Prime Focus’ timeframe for the project represents a significant breakthrough as standard stereoscopic conversion projects typically take six months or longer.

“Fusion’s ioDrives really helped us meet a tough deadline. With typical VFX projects, we complete about 20-30 shots per day. The ioDrives scaled our data load capabilities by about 20 times. This improved our productivity about two- to fourfold,” said Sean Konrad, Project Manager for Stereoscopic Conversion. “Using Fusion-io drives, each review session covered far more shots and we could continue cycling work in between sessions. We don’t have to worry anymore about defragmenting disks, rebuilding RAIDs or swapping out disks. We are buying many more ioDrives to implement throughout our different locations.”

“No other company today provides the entertainment industry with the lightning-fast access to data that Fusion-io offers, making it possible to radically accelerate film production and save studios valuable time and effort in bringing their products to market,” said Vincent Brisebois, Director of Hollywood Alliances for Fusion-io. “We look forward to working with Prime Focus and other studios to help reinvent the cinematic experience for 21st Century audiences.”

To learn more about Fusion-io and how Prime Focus used ioMemory technology to radically accelerate its production time, go to www.fusionio.com.

Follow Fusion-io on Twitter at http://www.twitter.com/fusionio and on Facebook at http://www.facebook.com/fusionio.

About Fusion-io

Fusion-io, the industry leader in system, application & database acceleration, is unleashing the potential of performance-starved applications, allowing companies to rethink the way they architect their data systems. With a Fusion-Powered data center, companies can increase productivity, shrink time to market and improve their customers’ experience, all with less hardware, less power, and less administration. Companies are seeing performance gains of many magnitudes and server consolidation from 3-10x. Fusion-io is powering innovation that helps companies do more with less.



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