Telmap and Pelephone recognized for pushing the boundaries of Location Based Services

London 8 June 2010 – Telmap, the original pioneers in mobile location solutions, is pleased to announce that Telmap5, its mobile location companion, has been awarded the Global Telecoms Business Innovation Awards’ in the location-based service innovation category for its successful partnership with Israeli mobile network operator Pelephone, in powering the Pelephone’s GPS Navigator+. This award was presented at a ceremony held in London yesterday.

Telmap provides white label, hosted and managed mobile search, mapping and navigation solutions and Pelephone’s GPS Navigator+ is based on Telmap5 Mobile Location Companion, offering several innovative technologies that enable mobile operators to leverage localisation to differentiate their service both from competitors and from free offerings, as well as allowing end users to personalize it and “make it their own”.

“We are delighted that the Telmap solution has been recognised at the Global Telecoms Business Innovation Awards. We understand that personalisation is of increasing importance to operators as it is proven to increase customer loyalty and we strongly believe that localisation is the first step to truly personalising the mobile location-enriched experience. We have developed Telmap5 to enable operators like Pelephone to provide creative, feature rich localised services to their subscribers,” said Oren Nissim, CEO, Telmap. “We are honoured to receive this sought after industry accolade. We continue to focus our efforts on bringing the best solutions to market and to create sustainable competitive advantage for our growing customer base.”

“The adoption and demand for the Pelephone GPS Navigator has been a major success story for us in recent years. We are looking forward to offering GPS Navigator+ to our subscribers and taking mapping search and navigation to a new level for them. This win demonstrates that location-based services indeed present a major opportunity for mobile network operators around the world.” Said Guy Bauman, VP and General Manager, Value Added Services Division, Pelephone”

The GTB Innovation Awards are organized by the GTB publication www.globaltelecomsbusiness.com.

Now in its third year, the GTB Innovation Awards are recognized by the information services industry to be one of the major international awards in the telecoms sector. In 2009 the awards attracted over 350 delegates from 32 countries, focusing mainly on telecoms carriers worldwide. Judged by a range of experts within the mobile and telecoms industry, the aim of these awards is to highlight companies that develop innovative products and services and deliver leading consumer platforms around the world, in all mediums of communication.