Accuracy and precision of NAVTEQ map data is key factor in AR70's selection

CHICAGO, Jan. 20 — (PRNewswire) — NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, has been chosen by AR70, a Brazil-based electronics provider, to supply map data for AR70's first portable navigation device, PND20, which launched this November. NAVTEQ's accurate, precise and comprehensive map data of Brazil were deciding factors in AR70's choice to utilize NAVTEQ map data of Brazil to power PND20.

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PND20 features a 4.3 inch LCD touch screen, an onboard computer with 11 functions and a variety of multimedia features such as videos, music, e-books and photos. AR70's PND20 utilizes the NAVTEQ map of Brazil to provide users with a driving experience featuring turn-by-turn guidance, extensive Points of Interests as well as broad and comprehensive city coverage. The NAVTEQ map of Brazil includes 1,290 cities across Brazil and contains a superb listing of 644,000 Points of Interest (POIs) like pharmacies, banks and restaurants enabling PND20 users to select their destination either by address or the POI listing.

People using PND20 can request updates to the NAVTEQ map by simply visiting AR70's website at www.ar70.com.br.

"We are pleased to work with AR70 as they expand their product portfolio to include personal navigation devices," stated Helder Azevedo, general director—Latin America, NAVTEQ.  "We look forward to the success of the PND20 with NAVTEQ maps."

"Brazilian consumers are quickly realizing the benefits navigation brings to their daily lives," stated Alexandre Faustino—Business Intelligence Director, AR70. "PND20 utilizes NAVTEQ map data to provide consumers with both turn-by-turn navigation and premium content enabling them to reach Points of Interest and address destinations throughout Brazil efficiently and confidently."

Known for their quality, NAVTEQ maps are built to a single data specification allowing customers to easily and cost-effectively move into new markets by optimizing their development efforts in one country for use in another. In addition to maps for Brazil, NAVTEQ provides maps in Latin America for Argentina, Chile, Colombia, Mexico, Peru and Venezuela. A dedicated technical customer support team is available to assist customers with integrating NAVTEQ maps into applications.  

NAVTEQ maps are unique in their representation of real-world driving conditions. In Brazil, dozens of NAVTEQ geographic analysts, located in Sao Paulo, Rio de Janeiro, Porto Alegre and Recife use local knowledge and local contacts to collect and verify details of the roads. They drive thousands of kilometers each year and have local knowledge of road network changes helping to make NAVTEQ maps the freshest and most up-to-date.

About AR70

AR70 is a Brazilian company that develops in-car electronic products according to the market needs. Its products are sold in the market to large retailers, car dealers, installers and distributors.

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.  NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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SOURCE NAVTEQ

Contact:

NAVTEQ AR70 Stella Smith of NAVTEQ Phone: +1-312-894-7614 Email Contact Bob Richter Phone: +1-212-802-8588 Email Contact for NAVTEQ Web: http://www.navteq.com