Grand Opening on November 3rd as part of the Executive Briefing Series held by NVIDIA and mental images

SAN FRANCISCO and BERLIN; November 3, 2009: mental images, a global leader in rendering software and visualization tools, and the National Institute for Aviation Research (NIAR) at Wichita State University today announce the new RealityServer Development and Demonstration Center. Engineers and manufactures in the Aerospace and Defense Industries can review, interact with, and design 3D web based applications that enable detailed 3D-imagery of aircraft designs to be rendered using the NVIDIA® RealityServer® rendering platform.

Visitors to the RealityServer Center have the opportunity to experience the most complete, 3-dimensional depictions of an aircraft - from a bird’s eye view of its aerodynamic body all the way down to the core components of its engine. The NVIDIA RealityServer platform creates real-time images, allowing multiple users to interact with and change, not only the viewpoint but, the content. For engineers in need of comparing design options, the NVIDIA RealityServer platform lets them change parts, resize components, add colors and surface effects, or view exterior and interior configurations utilizing mental images latest interactive photo-realistic ray tracing technology.

“We are excited to partner with mental images to bring RealityServer to our facility,” said Fernando Toledo, manager of NIAR’s Virtual Reality Center. “Utilizing RealityServer’s innovative rendering capabilities will allow us to provide a valuable visualization tool to our clients.”

The RealityServer Center is located in NIAR’s well-established Virtual Reality Center, which provides useful design review services to manufacturers. In addition to demoing NVIDIA RealityServer applications to industry professionals, the 3D CAD Engineering department at NIAR will be able to develop their own RealityServer applications that provide solutions for product design, manufacturing, and product performance.

“RealityServer is designed for knowledge workers who need remote access to large, complicated and highly confidential 3D models for design collaboration, virtual prototyping, product configuration, parts catalogs and high quality imagery for marketing and sales purposes,” said Randy Ochs, vice president, sales and business development, North America, mental images. “We are proud to partner with NIAR and provide a collaboration platform that can play an integral part in helping advance aviation design and the development of 3D web applications for the aviation industry.”

The NVIDIA RealityServer platform at NIAR will run on NVIDIA GPUs that take advantage of NVIDIA’s Cuda™ programming language to provide optimum performance. NVIDIA RealityServer technology utilizes a 3D Web development platform, effectively storing all content to a secure server. This allows any desktop computer or handheld device with a browser to access the material without compromising the speed and quality of the image.

About mental images: mental images, founded in 1986, is the recognized international leader in providing component and platform software for the creation, manipulation and visualization of 3D content. Its world leading rendering and other technologies are used by the entertainment, computer-aided design, architecture, scientific visualization, and other industries that require sophisticated images primarily as part of their software products and application services. mental images is a wholly-owned subsidiary of NVIDIA Corporation with headquarters in Berlin, Germany, a subsidiary in the United States, mental images, Inc., and a subsidiary in Melbourne, Australia, mental images Pty. mental images has a multinational staff of top qualified engineers exclusively dedicated to basic research and development in the area of 3D graphics and 3D Web Applications and Services technologies. For more information, visit www.mentalimages.com.

About NIAR: The National Institute for Aviation Research is a prestigious state-of-the-art aerospace research and development laboratory with global reach and expertise in research, design, testing, and certification. The Institute’s clientele includes many of the world’s aerospace manufacturers, NASA and the FAA. It is the largest aviation R&D academic institution in America. The National Institute for Aviation Research is an unincorporated division of Wichita State University. NIAR’s Virtual Reality Center provides design review services to aviation manufacturers and non-aviation related sectors such as architecture. With impressive real-time fly-throughs and the capability to make changes to simulations in seconds, the center is also a useful collaboration tool for other areas including computer-aided design/mechanics and human factors.

Contact:

mental images:

Loretta Stevens

Double Forte Marketing + Communications

e-mail: Email Contact

Telephone: +1 (415) 848.8123

Trademarks: mental images and RealityServer are registered trademarks of mental images GmbH, Berlin, Germany, in the United States and/or other countries. Other product and company names in this document may be trademarks of their respective owners.

About NVIDIA: NVIDIA (Nasdaq: NVDA) awakened the world to the power of computer graphics when it invented the graphics processing unit (GPU) in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from portable media players to notebooks to workstations. NVIDIA’s expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. Fortune magazine has ranked NVIDIA #1 in innovation in the semiconductor industry for two years in a row. For more information, see www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, and capabilities of the NVIDIA RealityServer technology platform, the RealityServer Center, NVIDIA GPUs and CUDA architecture are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the period ended July 26, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA and mental images disclaim any obligation to update these forward-looking statements to reflect future events or circumstances.

© 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Quadro, and CUDA are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated.