From its founding in 1976, Apple has billed itself as the iconoclast among high-tech companies. The company's Macintosh computers emphasized aesthetics and ease of use in stark contrast to the stodgy black boxes made by its competitors. Its iPod digital media players and iTunes stores permanently changed the way music and other media are purchased and consumed. Most recently, with the enormous success of Apple's ground-breaking iPhone, Apple has become a major player in the wireless communications sector. Still, despite its current successes, the company's history of innovation has been checkered by periods when Apple seemed to lose its sense of direction. And while Fortune Magazine hailed Apple in 2009 as the most admired company in the world, many others have expressed criticism of the company's inflated pricing, anti-competitive practices, and proprietary platforms. What are the challenges facing today's Apple? Can it sustain its rapid expansion into consumer electronics and media distribution? And what does the future hold for Apple's original computer hardware and software business? This monthly edition of TecTrends Reporter, which tracks citations to Apple across a wide array of media coverage, provides insights into these and a range of other important questions.

Some of the Products Mentioned:

• Adamo
• Adobe After Effects
• BillQuick
• CaseWare Time
• DVD (Digital Video Disc)
• Eye-Fi Explore
• Facebook
• Google Book Search
• ImagineTime
• INTERSQUASH.com
• iPhoto
• Loopt
• MacBook Air
• MySpace
• Nokia Eseries
• Office Tools Professional
• Palm Pre
• Qtrax
• QuickBooks
• RealPlayer
• SageTV HD Theater
• Samba
• SQL (Structured Query Language)
• Timeslips
• Universal Serial Bus (USB)
• VIERACast
• Wall Street Journal
• Xbox 360
• Yahoo! Connected TV
• Zillow.com

Countries Covered:

• Australia
• Canada
• Finland
• Germany
• Italy
• Japan
• Korea
• Luxembourg
• Norway
• South Korea
• Sweden
• Switzerland
• Taiwan
• United Kingdom
• United States

Some of the Topics Covered:

• Accounting
• Bandwidth Management
• Cloud Computing
• CRM
• Customer Relationship Management
• Data Management
• Document Management
• E-Books
• Financial Management
• Games
• Health Care
• IT Governance
• KM (Knowledge Management)
• Legal
• Libraries
• Location Awareness
• Magazines
• Management Strategies
• Open Source
• Operating Systems
• Personalization
• Product Design
• Publishing
• Renewable Energy
• Search Engines
• Trendspotting
• User Identity Management
• VoIP (Voice over IP)
• Web Development
• Wireless Security