UK Internet service provider turns to mapping technology to engage senior decision-makers and win business

London – 27 July 2009 -- MindGenius, the leading business-mapping software developer today announced that Lumison, the UK Internet service provider is using the highly-acclaimed MindGenius V2 business mapping tool to tackle the complex business challenges of its clients. The adoption of MindGenius enables Lumison to accurately capture the complex requirements then demonstrate its solutions for managed networks, hosting and applications.

“The scale and complexity of client requirements at Lumison had escalated to the point where our teams were engaged with senior decision makers but finding it challenging to maintain momentum and clear direction because of the complexity of issues being discussed, “said Chris Shields, Client Director at Lumison. “MindGenius completely simplifies that process and allows us to visualise the clients the project and address all the business challenges with a client then directly map them back to our solutions. MindGenius is the perfect tool for capturing client needs clearly to underpin a consultative sales process – more important than ever in today’s climate.”

The MindGenius application is a business-mapping application with rich process driven functionality that more closely reflects business usage and needs than other mind-mapping product in the market. MindGenius lets you capture, organise and execute on ideas and is used for project management, consulting, problem-solving, information management and planning functions.

The Lumison sales team and executives use the MindGenius tool to capture every aspect of a project assignment presenting a visualisation of the requirement as a working-plan. Featuring a fast and intuitive interface MindGenius assigns actions through outlook on the completion of a visualisation. Continued Shields: “business-mapping is a hugely powerful technique yet so simple and using MindGenius in this way is a far more engaging experience and it enables us to save both our customers and our Client Managers time and effort in finding solutions to real business challenges.”

“Across many industry sectors we’re noticing a backlash to other desktop presentation tools - MindGenius is being adopted as a more engaging and interesting medium for meetings,” said Dustin Newport, commercial director for MindGenius. “The business-mapping concept lends itself to the complexity of Internet provisioning and can present a clear and understandable view of how a project is going to work out as well being visually more appealing. The simple approach behind MindGenius helps individuals to save time, conquer information overload, and be more creative and effective to drive successful business outcomes”

Lumison enables their clients business applications by bringing together three portfolio elements: managed networks, managed hosting, and managed applications. Founded in 1995, Lumison is one of a few business-class ISPs in the UK to own and manage its own datacentre facilities, providing high quality IP network.