CHICAGO, June 3 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, reminds drivers to update their GPS devices to be prepared for the summer driving season.
Navigation system and portable GPS manufacturers, retailers and NAVTEQ are working together to stress the importance of the most up-to-date maps for vacation and weekend getaway travels. Map updates are available for both in-vehicle and portable GPS systems to provide drivers on the road this summer with the latest information when they need it most. Map updates can include new roads, addresses and important road trip details like gas stations, restaurants, hotels and ATM/cash machines.
According to NAVTEQ research, drivers understand the importance of keeping their navigation system maps current and want to be reminded when to update their maps. Seventy-three percent of Americans said they want to receive reminders to update the maps in their systems versus just forty-two percent in 2006.*
Now that more people are looking for Map Updates, manufacturers and retailers are making it easier than ever to purchase them. Map updates are available at participating online and retail stores: Amazon.com, Best Buy, BestBuy.com, Garmin.com, MagellanGps.com, SonyStyle.com, and Staples.com. Map updates are available via DVD, SD Card or direct download.
The NAVTEQ store, available at www.navteq.com/store, offers a one-stop shop for consumers looking for in-dash system updates. With map update products for more than 200 car models, navteq.com/store is a comprehensive online store for nearly every vehicle with an in-dash navigation system in North America including: Audi, BMW, Chrysler, Dodge, Ford, Mercedes-Benz, Jaguar, Jeep, Land Rover, Lincoln, Mercury, MINI, Mazda, Volkswagen and Volvo. Map updates can also be purchased at local dealerships for Audi, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mercedes-Benz, Mercury, MINI, Mazda, Porsche and Toyota. For all other brands, navteq.com/store offers a link and/or phone number for ordering map updates.
"Drivers are looking for reminders to purchase map updates because they recognize the value that an up-to-date map offers for summer travel. Whether it be changes to the road network or new points of interest like restaurants and hotels, having a map update can make the difference between getting lost and arriving on time," said Jeff Mize, executive vice president, NAVTEQ. "The navigation and retail industries are working together to make it even easier to purchase a map update online and at retail outlets across the country."
*NAVTEQ Navigation Benefits Study (2009)
About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices and in 39 countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.
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Web site: http://www.navteq.com/
