UCLA Anderson School's Entertainment and Media Management Institute Will Be First To Premier Product as Knowledge Exchange Platform

PARK CITY, Utah, May 7 /PRNewswire-FirstCall/ -- SpectrumDNA (OTCBulletinBoard: SPXA) has announced the creation of PlanetTagger, the first rebrandable social media engine that marries online and mobile location-based services with the context of a community to create a highly relevant and rewarding experience for community owners, users and advertisers.

The product is a scalable, SaaS (software-as-a-service) engine that can be white-labeled and customized for any brand, website or media property. The purpose of PlanetTagger is to combine the best of geo-positioning, location- based services and mobile messaging and offer it to organizations that are already spending the time and money to engage a particular niche or "mega- niche" affinity group-from Nascar enthusiasts, to business or adventure travelers, to college communities or sports fans-in order to create a more powerful and relevant community of people and events.

UCLA's Anderson School of Business Entertainment and Media Marketing Institute (EMMI) will use PlanetTagger as a next-generation "knowledge exchange" for stakeholders in the media and entertainment industries. The EMMI community, yet to be named, will be structured around people, places, events and media (including text, photos, graphics, videos, etc.). The community, slated to launch in July of this year, will also offer integrated third-party feeds like Twitter and Facebook.

"PlanetTagger is like a Facebook, Twitter, Flickr, Google maps, Meetup and the iPhone all rolled into one simplified application that can be hyper- localized and branded," said Founder and CEO Jim Banister, SpectrumDNA. "While the contexts of Facebook, Flickr and Twitter are 'social networking', 'photo-sharing' and 'micro-blogging,' those are simply 'actions' without the context of community. The context of PlanetTagger is provided by the hobby, pastime or industry it partners with. For any affinity group, PlanetTagger offers a platform that allows users to engage and interact with each other in a deeply contextual fashion -- bringing together all of the utility of traditional social media while offering significantly less 'noise' and unwanted clutter for the user-community."

"With PlanetTagger, we're going to help media professionals facilitate their first life instead of trying to get them to build a second life online," said Nelson Gayton, Executive Director of the Entertainment and Media Management Institute. "For UCLA, PlanetTagger will create a vibrant, dynamic community of only like-minded people who will be able to interact with each other in a new and meaningful way. Essentially, we're going to map the collective knowledge of the media and entertainment industries."

"EMMI is leap-frogging the classic 'web brochure' and contemporary social networking approaches, by implementing location-based-services technology as it applies specifically to media and entertainment professionals," adds Mr. Banister.

PlanetTagger marks the second product release from SpectrumDNA, a social media studio that creates Digital Network Applications and engines of engagement (or "Enginets"). The company recently found success with the wildly popular product, Addictionary, a SaaS user-generated dictionary that lets people create their own words and definitions.

"The market opportunity for PlanetTagger is endless," said Anthony Stonefield, CEO of eMotive Communications and board member of SpectrumDNA. "PlanetTagger is such an agile engine, allowing the content to be completely user generated, that the branding, advertising and sponsorship opportunities will be very attractive for someone to reach any enthusiast. If you are a professor from UCLA, an organic gardener from upstate New York or even an aspiring actor from London's West End, eventually there will be a PlanetTagger community for you."

About SpectrumDNA

Based in Park City, Utah, SpectrumDNA, Inc. is a digital studio that creates social media applications that are engines of engagement (or "enginets"), empowering users to take an active, measurable role in their online communities. These private-label applications can be easily configured and branded for media outlets and advertisers to capture specific audience behaviors, and to develop advertiser-safe user-generated and user-marketed content. Enginets can be leveraged for both short-term promotions and for building long-term assets, and employ both a centralized experience (online or mobile web destination) and distributed experience (widgetry, iPhone apps, feeds, etc).