February 24, 2009 -- Continuing to offer the largest selection of GIS tools in one place, CMC International is now helping companies to make geocoding easier and less expensive with Address Coder 9.3.

Marketers, direct-mail managers, and any organization that must manage large U.S. address lists can use ESRI's new Address Coder to segment and target addresses with latitude-longitudes, Federal Information Processing Standards (FIPS) codes, demographic data, and ESRI's Optional Tapestry Segmentation codes.

Address Coder 9.3 can be used stand alone or integrated with ArcMap. It assigns latitude/longitude coordinates to address records. Two configurations of Address Coder are available. Address Coder includes TeleAtlas street address range data as the primary reference data set for obtaining coordinates and geocodes. Address Coder Premium includes the Tele Atlas Points dataset to provide possible “rooftop” matching.

“These products are unique in that not only can you append latitude/longitude to addresses, but you can also learn more about your customers using the Tapestry option,” stated Debby Parker, Vice President of Product Marketing. “Businesses now have more options to meet their individual needs. In addition, accurate geocoding means savings with increased mailing accuracy, lower marketing costs, improved response rates, and increased productivity.”

The Address Coder's step-by-step process enables users to immediately geocode addresses without extensive training. The variety of options available in Address Coder enables users to easily customize the geocoding process to fit their specific requirements. Address Coder 9.3, an affordable solution for any organization, is available for a variety of geographic areas including the entire United States, by region such as New England or the Southwest, or for a single state. For even more precision, addresses can be geocoded at the rooftop level with the optional Tele Atlas Address Points database. This database maps street addresses to a physical location so that each address is an exact, fixed point instead of an interpolation from an address range.

Geocoded and optional Tapestry Segmentation data-appended lists reveal different consumer segments, enabling marketers to raise response rates by crafting targeted messages and developing promotions by segment. Companies can benefit from geocoding by knowing which segments to notify about specific products and services.

To find out more about geocoding and customer profiling, call CMC International at 972-960-0800 extension 1.

CMC International offers professional services for all products. CMC also sells highly other specialized software, geo-demographic data, telecom infrastructure data, location information data, census data and more. CMC International’s website is located at http://www.cmcus.com.

About CMC International:
CMC International is pioneer and leader in providing Location, Business and Customer Intelligence software solutions; products and services that deliver what businesses and government need to manage their operations and growth. In business since 1988, CMC International has been building lasting relationships with partners and clients for nearly two decades. For more information, visit http://www.cmcus.com.