—(BUSINESS WIRE)—October 15, 2008— In today’s competitive environment, innovation must become part of product lifecycle management (PLM), especially if a company wants to deliver market-leading products consistently. Engineers and innovators have to incorporate innovative designs at all points of the product development or product enhancement process in order to accelerate time to market and meet customer demands.

At the PLM Summit, Invention Machine’s Jeff Boehm will share best practices on ways innovators can incorporate innovation across all phases of PLM to drive competitive-edge. He will also demonstrate how companies can transform their PLM infrastructure into an innovation engine, and demonstrate tools that empower engineers so they can deliver the right products the first time.

WHAT: Innovation Workshop: Infusing Innovation into the Product Lifecycle

WHO: Jeff Boehm, VP, Marketing and Strategy, Invention Machine

WHEN: Wednesday, Oct. 15, 2008

4:10 p.m. EST

WHERE: PLM Summit North America 2008

The Renaissance Resort at World Golf Village

St. Augustine, Florida

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Contact: To learn more about the workshop, please contact: Invention Machine Parna Sarkar, 617-305-9250, ext. 3305 Email Contact or For Invention Machine Sue Fitton, 781-782-5872 Email Contact