July 22, 2008 - Chips&Media, Inc. unveiled its new Boda7503 video decode core supports HD(1080p) multi-standard format including Chinese Audio Video Standard (AVS).

AVS was approved as a Chinese national standard in March 2006 and put into commercial use for IPTV by China Netcom, a leading broadband communications and fixed-line telecommunications operator in China. Now AVS is wending its way to HDTV, CH-DVD, Mobile TV and video surveillance systems and in the near future AVS will certainly be the dominant standard for video and audio coding in China.

Chips&Media’s Boda7503 is a highly optimized decode core supports H.264, MPEG-2, MPEG-4, VC-1, RealVideo, MJPEG in addition to AVS up to HD(1080p).
Using a unique and optimal hardwired architecture makes it possible to meet stringent power requirements.

About Chips&Media

Chips&Media, Inc. is a leading video multi-standard video codec solution provider, based in Seoul, Korea (Republic of). Chips&Media’s video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, RV and VC-1 from CIF to HD resolution. The company has been providing its advanced ultra low power multi-codec video IP's to top-tier semiconductor companies including Freescale Semiconductor as well as semiconductor companies based in US, Europe, Korea, Taiwan, China and Japan.