The strategic alliance will take advantage of Intel’s visual computing products and tools and DreamWorks Animation’s expertise in content creation to advance the in-theater entertainment experience.
To meet the increased demands of creating 3-D animated feature films, Intel will provide DreamWorks Animation with the latest high-performance processing technologies, including future chips with multiple processing cores. Intel software engineers will help to optimize DreamWorks’ applications for these advanced processors. By converting its computing infrastructure to an Intel-based system, DreamWorks Animation will enable its artists to work with new, state-of-the-art 3-D authoring tools to render higher quality images more quickly and to modify them with greater ease.
“This alliance unites the best in computer-generated moviemaking and computing performance to deliver a new level of in-theater entertainment,” said Paul Otellini, Intel president and CEO. “The high level of inventiveness at DreamWorks Animation has positioned it as a leader in entertainment technology, and incorporating the Intel platform allows them to deliver incredibly rich digital 3-D content to the big screen – raising the bar for the industry as a whole.”
“Our objective is to significantly heighten the movie going experience using DreamWorks Animation’s ground-breaking 3-D filmmaking tools,” said Jeffrey Katzenberg, CEO of DreamWorks Animation. “Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel’s industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D.”
In addition to working with DreamWorks Animation to enhance the in-theater entertainment experience for consumers, Intel will work to develop and promote next-generation 3-D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices.
About Intel
Intel (NASDAQ:INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
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About DreamWorks Animation SKG
DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company has theatrically released a total of sixteen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie and Kung Fu Panda. Madagascar: Escape 2 Africa opens in theaters on Nov. 7 and Monsters vs. Aliens, the company’s first film produced in 3-D, is slated for a domestic release date of March 27, 2009.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The
Company’s plans, prospects, strategies,
proposals and our beliefs and expectations concerning performance of our
current and future releases and anticipated talent, directors and
storyline for our upcoming films and other projects, constitute
forward-looking statements. These statements are based on current
expectations, estimates, forecasts and projections about the industry in
which we operate and management's beliefs and assumptions. These
statements are not guarantees of future performance and involve risks,
uncertainties and assumptions which are difficult to predict. Actual
results may vary materially from those expressed or implied by the
statements herein due to changes in economic, business, competitive,
technological and/or regulatory factors, and other risks and
uncertainties affecting the operation of the business of DreamWorks
Animation SKG, Inc. These risks and uncertainties include:
audience acceptance of our films, our dependence on the success of a
limited number of releases each year, the increasing cost of producing
and marketing feature films, piracy of motion pictures, the effect of
rapid technological change or alternative forms of entertainment and our
need to protect our proprietary technology and enhance or develop new
technology. In addition, due to the uncertainties and risks
involved in the development and production of animated feature projects,
the release dates for the projects described in this document may be
delayed. For a further list and description of such risks and
uncertainties, see the reports filed by us with the Securities and
Exchange Commission, including our most recent annual report on Form
10-K and our most recent quarterly reports on Form 10-Q. DreamWorks
Animation is under no obligation to, and expressly disclaims any
obligation to, update or alter its forward-looking statements, whether
as a result of new information, future events, changes in assumptions or
otherwise.
