The LDS343 was developed in a close working relationship with Sony Corporation, one of the leading display suppliers in the world. The LDS343 is designed into and shipping in the newly released Sony Ericsson W980 mobile phone.
The LDS343 is a QVGA LTPS LCD display controller targeted at mobile consumer applications. The device was specifically developed for a new generation of LTPS panels with System On Panel (SOP) technology. SOP allows display manufacturers to integrate most of the LCD driver functions directly on to the glass thereby reducing component count and cost. The LDS343 has a host of features for improved display performance, lower power, and lower cost. It has integrated full frame memory to support up to 16M colors, thereby reducing power consumption dramatically over RAMless designs. The LDS343 also integrates window layering and color matrix functions, as well as several analog components such as the power switch and the LDO regulator.
"The LDS343 represents a new breed of LCD display devices for SOP technology," said Keeho Kim, General Manager of the Display Driver Business at Leadis. "It gives customers a new level of integration and features not previously available."
For more information, visit www.leadis.com.
About Leadis Technology, Inc.
Leadis Technology, Inc., headquartered in Sunnyvale, California, designs, develops and markets analog and mixed-signal semiconductors that enable and enhance the features and capabilities of portable and consumer electronic devices. Leadis' product offerings include color display drivers, which are critical components of displays used in portable consumer electronic devices; LED drivers, which provide controlled levels of current required to drive light emitting diodes in diverse applications including mobile backlight units; power management ICs including LDOs, LDO controllers, shunt references, thermal switches, current regulators, and battery charger controllers; audio CODEC and FM transmitter ICs, which are integral components in portable media players and their associated aftermarket accessories; and touch controller ICs, which enable highly reliable touch-based input controls and attractive industrial design options for both mobile and non-mobile applications.
Certain statements in this press release including, but not limited to, statements as to the anticipated benefits of Leadis' new LDS343 display driver and System On Panel (SOP) technology are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, lack of market adoption for SOP technology for small panel displays, delays in ramping new products into production, lack of market acceptance of our new LDS343 display driver and other products, delays in the integration of our ICs into consumer electronic devices, our reliance on third-party manufacturers, general mobile handset and semiconductor industry trends, and other risks detailed from time to time in Leadis' reports filed with the Securities and Exchange Commission including its Form 10-K for the year ended December 31, 2007 and Form 10-Q for the quarter ended March 31, 2008. Leadis disclaims any obligation to update these forward-looking statements.
Contact Information: Tracy Lam Director, World-Wide Marketing Communications Leadis International Ltd. Tel: 852-21528880 Valerie Beaudett George Cohen Communications, INC. Email: Email Contact Tel: 650.400.7833
