.braw files, including 12K-resolution footage, can now be transcoded once the original footage is uploaded to the cloud.
BURBANK, Calif. — (BUSINESS WIRE) — September 7, 2022 — Content creators can now save hundreds of hours every year thanks to Alteon.io, an all-in-one hub for professional creatives, which today announced it can automatically transcode Blackmagic RAW (.braw) files natively in the cloud.
Blackmagic cameras and devices, capable of capturing video in resolutions up to 12K, have been go-to staples for production professionals for the better part of a decade, thanks to their ultra-competitive prices and remarkable image quality. Blackmagic has democratized broadcast-grade hardware by making it affordable for mainstream and independent creators—a mission Alteon has undertaken for digital workflows and remote collaboration.
“We want to meet our users where they already are,” says Matt Cimaglia, co-founder of Alteon. “The overlap between Blackmagic users and Alteon users is significant: this is a group of diverse professionals, including independent creators and members of bigger teams, who want to save money without sacrificing quality. At the same time, Alteon shares Blackmagic’s drive to create new opportunities for storytellers of all backgrounds by fostering accessibility and inclusivity within our creative community.”
Alteon is a content-management system built on principles of flexible cloud storage, world-class security and Web3 integrations. When content creators upload media to Alteon, the proprietary, high-speed Alteon Transcoder automatically transcodes workable proxy versions for easier handling, sharing, online viewing and real-time commenting. Blackmagic’s .braw is the first professional file format Alteon Transcoder can handle, on top of numerous other video file types, including .mxf, .avi, .mov and .mp4. Alteon users can then access both the transcoded proxies and original full-resolution files, which are never altered in any way.
For creatives shooting on Blackmagic cameras, this new advancement will save hundreds of hours in transcoding, which is a process that usually renders computers sluggish—if usable at all.
As Blackmagic Design continually releases new high-resolution cameras, including the recently unveiled Blackmagic Pocket Cinema Camera 6K G2, post-production professionals will benefit significantly from time saved while uploading and transcoding 6K footage, or even higher resolutions from the Blackmagic URSA Mini Pro 12K.
Alteon Transcoder won’t stop with just .braw files. In the coming months, Alteon will support RED and Arri RAW file formats, paving the way for future updates to continue to improve production workflows for creators across the industry.
About Alteon.io
Alteon.io is a SaaS platform that makes it easier for creatives, brands and studios to work together. By leveraging Web3 technologies, this comprehensive production ecosystem tackles key pain points for production professionals by helping users collaborate seamlessly, work more efficiently and organize assets more intuitively. Alteon is a subsidiary of Third Summit. For more, visit alteon.io.
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984.
Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220907006026/en/
Contact:
Media Contact:
Lindsay Anderson
landerson@daltonagency.com
904-318-7172
Alteon:
Michael Fraiman
michael.fraiman@thirdsummit.com
