Spatial analytics enables organizations to not only understand where things happen, but why they happen. Traditionally, this type of analytics was carried out by specialized analysts in the GIS industry, but with CARTO's location intelligence platform, access to this technology is now democratized by enabling spatial analysis on cloud data warehouses using structured query language (SQL). This latest funding will be used to further accelerate these cloud integrations, enabling the New York-based company to continue its rapid growth in verticals such as consumer packaged goods (CPG), retail, logistics, telecoms and beyond.
Trusted by market leaders such as JLL, Mastercard and T-Mobile, CARTO has long led the charge in enabling analysts to use SQL for spatial use cases. Now, with many organizations moving to the cloud, CARTO enables an end-to-end analytics workflow on location data, directly on top of the major cloud data warehouses. With support for Google BigQuery, Snowflake, Amazon Redshift, Databricks and PostgreSQL systems, CARTO provides a full cloud-native approach to spatial analytics versus legacy GIS systems. This results in a more scalable and cost-effective solution to working with spatial data, and adds an unrivalled level of interoperability, through Spatial SQL.
"The rise of the data warehouse has allowed organizations to unify and connect all their data in a single location, and geospatial data is no exception," said Luis Sanz, CEO of CARTO. "Now, thanks to our cloud native offering, they can also perform spatial analytics on top of them. Our Spatial Extension runs on top of all the major data warehouses and takes full advantage of all their benefits, giving our users a complete suite for geospatial analysis that is highly performant, scalable and secure. And because Spatial SQL uses all the same elements and structure of regular SQL, it is compatible with all modern analytics stacks. Whether it is site selection for brick & mortar, route optimization in logistics or customer segmentation in CPG - more and more businesses want to understand not only where things are happening, but also why they are happening there - and that's what CARTO enables."
"What CARTO brings to the market is a category-defining cloud native spatial data analytics solution," said George Mathew, Managing Director at Insight Partners. "The platform's ability to provide actionable insights from data warehouses is helping CARTO pioneer a major frontier in geospatial analysis. Insight is thrilled to partner with Luis, Javier, and the tremendous team at CARTO on this exciting next chapter in the company's growth journey."
With more than 150 employees spread across the US and Europe, the company has seen rapid growth in recent years, scaling existing partnerships (alongside giants such as Google Cloud) to enable organizations like Telus, Decathlon and Coca-Cola to accelerate the modernization of their geospatial stacks.
Alongside its new investors, CARTO will bring a new range of advantages to organizations wanting to start or continue their journey in modern spatial analytics - reaping the benefits of reduced computing costs and improved scalability. To find out more about how, visit CARTO's website. Images and animated GIFs of CARTO's products can be found here.
About CARTO
From smartphones to connected cars, location data is changing the way we live and the way we run businesses. Everything happens somewhere, but visualizing data to see where things are isn't the same as understanding why they happen there. CARTO is the world's leading cloud native location intelligence platform, enabling organizations to use spatial data and analysis for more efficient delivery routes, better behavioral marketing, strategic store placements, and much more.
Data Scientists, Developers and Analysts use CARTO to optimize business processes, and predict future outcomes through the power of Spatial Data Science.
About Insight Partners
Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies that are driving transformative change in their industries. Founded in 1995, Insight Partners has invested in more than 400 companies worldwide and has raised through a series of funds more than $30 billion in capital commitments. Insight's mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise to foster long-term success. Across its people and its portfolio, Insight encourages a culture around a belief that ScaleUp companies and growth create opportunity for all. For more information on Insight and all its investments, visit insightpartners.com or follow us on Twitter @insightpartners.
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