Renesas Continues its Transformation with Distribution Channel Consolidation Guided by Sharpened Market Strategy and Broader Portfolio to Serve More Customers

WPI Group Engagement Terminated and Strategic Engagement Entered with WT Microelectronics, Joining Avnet and Future as Top Three Global Renesas Distributors

TOKYO — (BUSINESS WIRE) — June 10, 2020 — Renesas Electronics Corporation (TSE: 6723), a premier supplier of advanced semiconductor solutions, today announced its further consolidation of channel partners in China, Taiwan, and Asia-Pacific to fine-tune the company’s broad market strategy. As a result, Renesas has terminated its distribution relationship with WPI Group, and entered a strategic engagement with WT Microelectronics. While we appreciate the partnership with WPI and thank them for their hard work on the line, terminating the WPI relationship allows Renesas to focus more on its top three distributors: Avnet, Future Electronics, and WT Microelectronics as key Asia global distribution partners, on top of other local partners.

"We are delighted to have Renesas become one of our key line cards supported by its broad portfolio of microcontrollers, microprocessors, SoCs, analog, power, and winning combination reference design solutions," said Eric Cheng, Chairman and CEO at WT Microelectronics. "Renesas’ broad portfolio is filled with lots of highly differentiated products and ecosystem partner solutions that enjoy leadership positions, enabling us to fill more sockets and satisfy the needs of our customers’ range of markets and applications."

"Continuous streamlining of Renesas’ global distribution network allows us to focus on fewer, more strategic distributor partners like WT Microelectronics to support Renesas’ growth strategy," said Chris Allexandre, Senior Vice President at Renesas. "Our evolving channel strategy transformation and sharper focus is empowering Renesas to reach a broader base of customers in the mass market and invest more of our resources in demand creation. It will also allow us to provide higher levels of service to our customers in Asia by streamlining channels on most of our computing and server products.”

About Renesas Electronics Corporation

Renesas Electronics Corporation ( TSE: 6723) delivers trusted embedded design innovation with complete semiconductor solutions that enable billions of connected, intelligent devices to enhance the way people work and live. A global leader in microcontrollers, analog, power, and SoC products, Renesas provides comprehensive solutions for a broad range of automotive, industrial, infrastructure, and IoT applications that help shape a limitless future. Learn more at renesas.com. Follow us on LinkedIn, Facebook, Twitter, and YouTube.

(Remarks). All names of products or services mentioned in this press release are trademarks or registered trademarks of their respective owners.



Contact:

Japan
Kyoko Okamoto
Renesas Electronics Corporation
+ 81-3-6773-3001
kyoko.okamoto.sx@renesas.com

Featured Video
Jobs
Senior Firmware Architect - Server Manageability for Nvidia at Santa Clara, California
Senior Platform Software Engineer, AI Server - GPU for Nvidia at Santa Clara, California
Design Verification Engineer for Blockwork IT at Milpitas, California
GPU Design Verification Engineer for AMD at Santa Clara, California
CAD Engineer for Nvidia at Santa Clara, California
Sr. Silicon Design Engineer for AMD at Santa Clara, California
Upcoming Events
Phil Kaufman Award Ceremony and Banquet to be held November 6 at Hayes Mansion at Hayes Mansion 200 Edenvale Ave San Jose CA - Nov 6, 2024
SEMICON Europa 2024 at Messe München München Germany - Nov 12 - 15, 2024
DVCon Europe 2023 at Holiday Inn Munich – City Centre Munich Germany - Nov 14 - 15, 2024
SEMI MEMS & Imaging Sensors Summit, at International Conference Center Munich Germany - Nov 14, 2024



© 2024 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise