Hilton Releases Future-Gazing Report To Mark Its 100th Anniversary
LONDON & MCLEAN, Va. — (BUSINESS WIRE) — June 19, 2019 — Intergalactic getaways, fast-food nutrient pills, 2-3 hour working days and adaptable, personalised rooms that can transport guests everywhere from jungles to mountain ranges; in celebration of its 100th anniversary, today Hilton (NYSE: HLT) predicts the future trends set to dominate the travel and hospitality industry in the next 100 years.
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Autonomous shooting travel pods will drop guests off at mesmerising destinations, while miniature eco-systems protected from the elements by bubble-like structures will mirror their surroundings (Photo: Business Wire)
In a report supported by expert insight from the fields of sustainability, innovation, design, human relations and nutrition, findings reveal how the growing sophistication of technology and climate change will impact the hotel industry in the future.
Key predictions for the hotel of the future include:
Personalisation is King
- Technology will allow every space, fitting and furnishing to continuously update to respond to an individual’s real-time needs – the Lobby will conjure up anything from a tranquil spa to a buzzy bar, giving every guest the perfect, personal welcome
- From temperature and lighting, to entertainment and beyond, microchips under the skin will enable us to wirelessly control the setting around us based on what we need, whenever we need it
The Human Touch
- In a world filled with Artificial Intelligence, human contact and the personal touch will be more critical and sought after than ever
- Technology will free up time for hotel staff to focus on what matters most: helping guests to connect with one another and building memorable moments
‘Sustainable Everything’ – The Role of Responsibility
- Only businesses that are inherently responsible will survive the next century
- Sustainability will be baked into everything about a hotel’s design - from weather-proofed domes, to buildings made from ocean-dredged plastic
- Hotels will act as the Town Hall of any community, managing local resources and contributing to the areas they serve with community-tended insect farms and vertical hydroponic crop gardens
Menu Surprises and Personalisation
- Our diets will include more plant-based recipes and some suprising sources of protein - Beetle Bolognese, Plankton Pies and Seaweed Green Velvet Cake will be menu staples!
- Decadent 3D-printed dinners and room service will provide unrivalled plate personalisation
- Chefs will be provided with biometric data for each guest, automatically creating meals based on preferences and nutritional requirements
Futuristic Fitness and Digital Detoxes
- Outswim a virtual sea turtle in the pool, or challenge yourself to climb the digital face of Mount Everest, your exercise routine will be as unique as you are. What’s more, exercise energy generated from workouts will be used to power the hotel, providing a zero-impact, circular system. Guests could even earn rewards based on reaching workout targets
- Pick up where you left off with trackable workouts and holographic personal trainers
- Offline will be the new luxury as we seek to find moments of tech-free time
“Since its inception in 1919, Hilton has pioneered the hospitality
industry, introducing first-to-market concepts such as air-conditioning
and in-room televisions. Last year, Hilton also became the first
hospitality company to set science-based targets to reduce its
environmental impact,” said Simon Vincent, EVP & President, EMEA,
Hilton. “We enter our second century with the same commitment to
innovation, harnessing the power of our people and technology to respond
to guest demands. Our research paints an exciting future for the
hospitality industry, highlighting the growing importance of human
interaction in an increasingly tech-centric world.”
