LAS VEGAS — (BUSINESS WIRE) — January 9, 2019 — The next generation of innovation is taking center stage this week at CES® 2019, as companies large and small unveil technologies that will revolutionize the way we live, work and play. This week, attendees are expected to experience all that fuels the expansion of tech into new areas such as 5G, artificial intelligence, smart cities, resilience, sports, vehicle tech, digital health and more. Owned and produced by the Consumer Technology Association (CTA), CES 2019 runs through Friday, January 11.

CTA President and CEO Gary Shapiro took to the CES keynote stage to share CTA’s state of the consumer technology industry. He was joined by CTA Executive Vice President of CES, Karen Chupka, who gave attendees a preview of what they’ll experience this week in Las Vegas including vehicle technology, digital health, smart cities, sports tech and more. Shapiro announced the release of CTA’s newest book, Ninja Future, which explores the accelerating pace of innovation and gives a 360-degree view of the latest tech trends. Next, Shapiro announced the launch of the 2019 International Innovation Scorecard, an evaluation of 60 countries and the EU across 25 indicators, ranking how well they support innovation. He was joined on stage by cabinet-level officials from three countries named Innovation Champions in the Scorecard: Dr. Liam Fox, Secretary of State for International Trade and President of the Board of Trade for the U.K.; Mona Keijzer, State Secretary of Economic Affairs and Climate Policy of The Netherlands; and Mailis Reps, Minister of Education and Research, Estonia. The three accepted awards on behalf of their countries. In closing, recognizing the benefit that diversity offers our industry, Shapiro announced that CTA will invest $10 million in venture firms and funds focused on women, people of color and other underrepresented startups and entrepreneurs.

Following Shapiro’s address, IBM Chairman, President and CEO Ginni Rometty explored what’s next for IBM across data, blockchain, AI and computing. Rometty was joined on stage by Delta CEO Ed Bastian, and the pair discussed how the proliferation of data is helping better serve travelers. Next, executives from Walmart and Exxon Mobile demonstrated how technology is improving the food supply chain, optimizing the power grid and enabling new energy solutions. While Rometty explained that data is the “world’s greatest natural resource,” she noted “scaling these technologies is what really matters.”

Companies across all industries will unveil AI solutions at CES 2019, creating a customized user experience across a variety of markets, including smart cities, sports tech, vehicle tech, digital health, robotics and beyond. More than 60 exhibitors will be featured at the AI & Robotics Marketplace.

In addition to the CES Corporate Keynotes, the CES 2019 conference program features industry leaders and visionaries on more than 250 sessions focused on disruptive industry trends that will shape the future of consumer technology.

During the session, “AI Use Cases: Health, Mobility and Cybersecurity,” executives from USAA, Philips and Veoneer detailed opportunities with AI as the technology advances. The panel also identified several challenges in its use to solve pressing problems in health care, mobility and cybersecurity. The need for high quality and clean data emerged as an important priority to support the growth and evolution of AI in solving problems.

C Space brings together leading CMOs from more than 72 companies together. This group includes content creators, Hollywood, the ad industry and media, who uncover disruptive trends impacting brands, marketing and entertainment. C Space features dynamic exhibits and a robust conference program, including dedicated speaking slots for top CMOs and brands.

Monday’s C Space session, “Future Focus: With Forbes’ Most Influential CMOs,” explored business strategies and technologies transforming brands. Jenny Rooney, editor of the CMO Network at Forbes, led the discussion with three top-tier CMOs, all of whom were named to Forbes’ 2018 World's Most Influential CMOs list. The group discussed how game-changing technologies such as AI and blockchain are transforming day-to-day marketing operations. Deborah Wahl, CMO of Cadillac, said when it comes to investing in new technologies, “Pick one or two and then see it to the end – really see it through – instead of a lot of different experiments.” Susan Vobejda, CMO of The Trade Desk, said that to innovate she’s constantly looking for what resonates personally and emotionally with customers. The conversation also covered best practices in hiring and management. Aimee Lapic, CMO of Pandora, said talent is her “number one priority.” Hiring the best allows her to bring more marketing functions in-house – for example, better optimizing buys.

At the C Space Storyteller session “CNET's Next Big Thing – The Future of Media,” panelists discussed the evolution of video consumption. Moderated by CNET’s Lindsey Turrentine and Brian Cooley, the panel featured executives from Samsung, Verizon and YouTube discussing the effects trends like mobile video, 5G, virtual reality and over-the-top video are having on how we consume video content. The panel was preceded by a discussion with Alex Kurtzman, executive producer of Star Trek: Discovery, and a sneak peek of the upcoming second season.

CES is the only global event that brings the full 5G and mobile connectivity ecosystem together. Carriers and mobile operators will demonstrate how 5G will transform industries at CES 2019, enabling everything from digital health to smart cities to self-driving cars.