The "Global Animation, VFX & Games Industry: Strategies, Trends & Opportunities, 2018" report has been added to ResearchAndMarkets.com's offering.

The total value of global animation industry was US$ 254 billion in 2017 and is projected to reach US$ 270 billion by 2020.

The demand for animation, VFX and gaming has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially.

The rapid advancement of technology has made animation, VFX & games available to the masses, and this industry has become one of the fastest growing segments in the global media and entertainment market. We are increasingly seeing more of the global animation, VFX and games production taking place in a globally distributed mode. Production work is becoming global with tax incentives, regional low labor costs and lower computing costs, which put pressure on companies to reduce costs and set up facilities in tax advantaged or low-cost regions. This is a model which is increasingly being tapped by content producers.

MARKET SIZE

Most of the segments in the animation industry are growing at the rate of 2% YoY. The spend on special effects as a percent of production cost is about 20%-25%. The traditional form of content viewership is giving way to a sharp increase in streaming video consumption. The size of streaming market for animation content was US$ 2.4 Billion in 2017 and is growing at an annual rate of 8%. The size of global video gaming industry was US$ 92 billion in 2017. Global eSports industry is growing at the rate of 30% YoY & is predicted to be a billion-dollar industry by 2019.

STRATEGIES, TRENDS, OPPORTUNITIES, GROWTH FACTORS

Global consumers are displaying a growing appetite for engaging, high-definition visual experiences. Moviegoers are demanding high quality productions with engaging visual effects and realistic animation and studios are including more animation and VFX shots into films. Consumers are consuming more immersive content across channels such as ultra-high-definition TVs, tablets and smartphones to head mounted devices.

Animation, VFX and games content is being consumed not only on Netflix, Amazon, Hulu and Twitch, but also on YouTube, Twitter and Facebook. With the growing internet penetration and access to multimedia devices, customers are spending more time on streaming digital content. Streaming video is the fastest growing segment distribution channel for animation and is witnessing double digit growth and the same is expected to continue for the next few years.

This growth is attributed to the exponential growth in the number of online video viewers throughout the world. Cloud computing is playing a key role in character rendering and modeling processes as cloud based rendering of animation films is more effective and efficient as it reduces the time and cost compared to traditional rendering.

Cloud Gaming services which are growing at an exponential pace would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers. The availability of low cost micro-payment systems is allowing users to pay for access or download small quantities of digital content and is the key for online games market to grow. Artificial Intelligence and Machine Learning based techniques are being used for in-game analytics, customer acquisition, retention, cross sell, churn, classify player behavior etc.

Popular eSports tournaments have rich spectator interactions and immersive fan experiences for in-person and online viewers. Micro-segmentation of fans is emerging as eSports leagues and tournament are consolidating various genres, platforms and viewing experiences by careful customer segmentation, targeting and positioning. China has become a leader in eSports and several tournaments are organized throughout the year with millions participating in both online and offline modes.

Key Topics Covered:

Global Animation & VFX Industry

History and Evolution
Industry Differentiators
Industry Characteristics

• ANIMATION INDUSTRY SUPPLY CHAIN
• ROLE OF TECHNOLOGY
• MERCHANDISING OPPORTUNITIES
• KEY CHANNELS FOR DISTRIBUTION OF ANIMATION CONTENT
• COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS
• RISKS FACED BY ANIMATION STUDIOS
• DEMAND DRIVERS OF ANIMATION NDUSTRY
• GLOBAL CHARACTERISTICS AND DRIVERS FOR SUCCESS

Global Animation & VFX Market Size & Opportunity
Global Animation Studios: Distribution and Capabilities

Animation & VFX Industry Segments

Market Segmentation

• 2D ANIMATION
• COMPUTER GENERATED IMAGERY (CGI)
• VISUAL EFFECTS (VFX)
• WEB ANIMATION
• CORPORATE SERVICES

Market Opportunity for Computer Generated Imagery (CGI)

• PRODUCING CGI ANIMATION
• ADVANTAGES OF CGI ANIMATION
• DISADVANTAGES OF CGI ANIMATION
• INFLUENCE OF CGI ON CEL ANIMATION
• CHALLENGES FOR CGI ANIMATION
• CRITICAL SUCCESS FACTORS FOR CGI PRODUCTIONS

Visual Effects (VFX)

• VFX INDUSTRY CHALLENGES & OPPORTUNITIES

Stop Motion
Motion Capture
3D Animation Movies

• KEY TRENDS, OPPORTUNITIES, FORECASTS

Global Video Games Industry

Key Trends in the Global Video Games Industry

• VIDEO GAMES INDUSTRY STRUCTURE
• CHANGING VIDEO GAME BUSINESS MODELS
• ONLINE VIDEO GAMING BUSINESS MODELS
• VIDEO GAMES INDUSTRY VALUE CHAIN
• MOBILE GAMES INDUSTRY VALUE CHAIN

Key Opportunities & Strategies for the Global Video Games Industry

• GAMES INDUSTRY COMPETENCIES & SKILLS
• GUIDELINES FOR A GAMES STUDIO STRUCTURE
• ARTIFICIAL INTELLIGENCE & BIG DATA ANALYTICS DRIVEN HYPER-PERSONALISATION FOR VIDEO GAMES
• MACHINE LEARNING FOR IN-GAME ANALYTICS, USER ACQUISITION & RETENTION

Video Games Market Segments

• MOBILE VIDEO GAMES SEGMENTS & GENRES

Global Video Games Market Size & Opportunity

• CROSS OVER BETWEEN GAMES AND MOVIES

eSports Industry

Key Trends in the Global eSports Industry

• ESPORTS INDUSTRY STRUCTURE
• ESPORTS BUSINESS MODELS
• ESPORTS INDUSTRY VALUE CHAIN

Key Opportunities & Strategies for eSports Industry
Global eSports Market Size & Opportunity

Forecasting Animation Content Demand

Animation Content demand from TV Channels in Europe
Animation Content demand from TV Channels in the US and Canada
Animation Content demand from TV Channels in Asia
Animation Content demand from TV Channels in South America
Animation Content demand from TV Channels in Rest of the World
Total Animation Content demand from TV Channels Worldwide
Size of the Global Animation Industry
Key predictions for the future

Animation & VFX Software Industry

2D Animation Software Market
Animation Workflow using 2D animation package
Analysis of key 2D Animation Softwares

• HARMONY
• STORYBOARD PRO
• ANIMATION PAPER
• MOHO
• PENCIL2D
• SYNFIG STUDIO
• 3D Animation Software Market
• INDUSTRY OVERVIEW
• 3D ANIMATION SOFTWARE MARKET SEGMENTS
• FREE ANIMATION SOFTWARES
• PLUG-INS TO PRODUCTS

Analysis of key players in 3D Animation & VFX Software Market
Analysis of key 3D Animation & VFX Softwares

• 3DS MAX
• MOTIONBUILDER
• BLENDER
• CLARA.IO
• FACESHIFT
• HOUDINI APPRENTICE
• iCLONE
• iPi SOFT
• MAKEHUMAN
• MAYA
• MIXAMO
• POSER
• TERRAGEN
• SMARTBODY
• BOATS ANIMATOR
• DRAGONFRAME
• 3D ANIMATION MARKET SIZE
• 3D ANIMATION MARKET SEGMENTS