The "Asian Animation, VFX & Games Industry: Strategies, Trends & Opportunities, 2018" report has been added to ResearchAndMarkets.com's offering.
The demand for animation, VFX and gaming in Asia has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially.
The rapid advancement of technology has made animation, VFX & games available to the masses, and this industry has become one of the fastest growing segments in the global media and entertainment market. We are increasingly seeing more of the global animation, VFX and games production taking place in a globally distributed mode. An emerging trend in the Asian animation industry is the increasing focus towards production of local animation content for television as well as production of animated movies. A number of Asian animation studios are giving importance to owning and protecting animation content by investing in intellectual property protection mechanisms.
The total value of Asian animation industry was US$ 52 billion in 2017. Most of the segments in the Asian animation industry are growing at the rate of 2-3 % YoY. In Asia the spend on special effects as a percent of production cost is about 5-10%. In Asia, there is a sharp increase in streaming video consumption. The size of streaming market for animation content was US$ 2.4 Billion in 2017 and is growing at an annual rate of 8%. The traditional form of content viewership is giving way to a sharp increase in streaming video consumption. The production cost per animation movie in Asia ranges anywhere between US$ 3 Million to US$ 60 Million. The size of Asian video gaming industry was US$ 43 billion in 2017.
STRATEGIES, TRENDS, OPPORTUNITIES, GROWTH FACTORS
Global consumers are displaying a growing appetite for engaging, high-definition visual experiences. Moviegoers are demanding high quality productions with engaging visual effects and realistic animation and studios are including more animation and VFX shots into films. Consumers are consuming more immersive content across channels such as ultra-high-definition TVs, tablets and smartphones to head mounted devices. Animation, VFX and games content is being consumed not only on Netflix, Amazon, Hulu and Twitch, but also on YouTube, Twitter and Facebook. With the growing internet penetration and access to multimedia devices, customers are spending more time on streaming digital content.
Streaming video is the fastest growing segment distribution channel for animation and is witnessing double digit growth and the same is expected to continue for the next few years. This growth is attributed to the exponential growth in the number of online video viewers throughout the world. Cloud computing is playing a key role in character rendering and modeling processes as cloud based rendering of animation films is more effective and efficient as it reduces the time and cost compared to traditional rendering.
Cloud Gaming services which are growing at an exponential pace would need the right pricing model to both drive adoption and generate sufficient returns for platforms and publishers. The availability of low cost micro-payment systems is allowing users to pay for access or download small quantities of digital content and is the key for online games market to grow. Artificial Intelligence and Machine Learning based techniques are being used for in-game analytics, customer acquisition, retention, cross sell, churn, classify player behavior etc.
Popular eSports tournaments have rich spectator interactions and immersive fan experiences for in-person and online viewers. Micro-segmentation of fans is emerging as eSports leagues and tournament are consolidating various genres, platforms and viewing experiences by careful customer segmentation, targeting and positioning. China has become a leader in eSports and several tournaments are organized throughout the year with millions participating in both online and offline modes.
Key Topics Covered:
Introduction
Animation in Asian Societies
Establishment of Local Animation Industry
- LOCAL CONTENT PRODUCTIONS
- SUCCESSFUL BUSINESS MODELS
- DRIVERS FOR SUCCESS
- MODELS FOR ANIMATION FINANCING IN ASIA
- COPYRIGHT CHAIN IN ASIA
Influence of Foreign Animation Styles
- POPULARITY OF FOREIGN ANIMATION
Trends in Animation Production in Asia
- ANIMATION CO-PRODUCTIONS IN ASIA
- COLLABORATION AMONG ASIAN AND FOREIGN ANIMATION STUDIOS
Animation Studios in Asia
India's Animation, VFX & Gaming Industry
Current State of the Industry
- KEY TRENDS
- CHALLENGES
Business Models of Animation Studios in India
- REVENUE MODELS
- COST STRUCTURE
- TOONZANIMATION INDIA'S IN-HOUSE ANIMATION PROJECT
- INDIA'S FIRST FULLY INDIGENEOUS FEATURE FILM
State of Animation Channels in India
- VIEWERSHIP PATTERNS OF ANIMATION CHANNELS IN INDIA
- ADVERTISING TRENDS IN KIDS CHANNELS
- GROWTH IN KIDS ANIMATION CONTENT
- MERCHANDISING
- EMERGING TRENDS
- KEY CHALLENGES
Size of the Indian Animation Industry
- RISING DOMESTIC DEMAND
- CHHOTA BHEEM: INDIA'S SUCCESSFUL LOCAL ANIMATION PRODUCTION
Statistics on Animation Studios in India
Strategies for Animation Studios in India
- THE RISKS
- FUTURE OUTLOOK
Animation Schools in India
- LEADING ANIMATION STUDIOS IN INDIA
Indian Video Games Industry
- KEY TRENDS IN THE INDIAN VIDEO GAMES INDUSTRY
- INDIAN VIDEO GAMES INDUSTRY STRUCTURE
- VIDEO GAME BUSINESS MODELS IN INDIA
- ONLINE VIDEO GAMING BUSINESS MODELS IN INDIA
- INDIAN VIDEO GAMES INDUSTRY VALUE CHAIN
- MOBILE GAMES INDUSTRY VALUE CHAIN IN INDIA
Key Opportunities & Strategies for Indian Video Games Industry
Video Games Market Segments in India
- MOBILE VIDEO GAMES SEGMENTS & GENRES IN INDIA
Indian Video Games Market Size & Opportunity
China's Animation, VFX & Gaming Industry
Current State of the Chinese Animation Industry
- KEY TRENDS
- CHALLENGES
- DEMAND FOR LOCAL CONTENT
- GOVERNMENT SUPPORT
- MARKET OPPORTUNITY
Chinese Market for TV Animation
- CHINESE TV ANIMATION VALUE CHAIN
- KEY CHALLENGES IN THE CHINESE MARKET FOR TV ANIMATION
Business Models of Animation Studios in China
- REVENUE MODELS
- COST STRUCTURE
- THE FIRST CHINESE 3D ANIMATION MOVIE
Size of the Chinese Animation Industry
Statistics on Animation Studios in China
Strategies for Animation Studios in China
- THE RISKS
- FUTURE OUTLOOK
Animation Studios in China
China's Video Games Industry
- KEY TRENDS IN THE CHINESE VIDEO GAMES INDUSTRY
- CHINESE VIDEO GAMES INDUSTRY STRUCTURE
- VIDEO GAME BUSINESS MODELS IN CHINA
- ONLINE VIDEO GAMING BUSINESS MODELS IN CHINA
- VIDEO GAMES INDUSTRY VALUE CHAIN
- MOBILE GAMES INDUSTRY VALUE CHAIN IN CHINA
