Packed with Innovative Features Including a Super Retina Display, TrueDepth Camera System, Face ID & A11 Bionic Chip with Neural Engine

CUPERTINO, Calif. — (BUSINESS WIRE) — September 12, 2017 — Apple® today announced iPhone® X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina™ display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID®, enabled by the new TrueDepth™ camera. iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning Friday, November 3.

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“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”

“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone X enables fluid new user experiences — from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages — it is the beginning of the next ten years for iPhone.”

Gorgeous All-Screen Design

iPhone X introduces a revolutionary design with a stunning all-screen display that precisely follows the curve of the device, clear to the elegantly rounded corners. The all-glass front and back feature the most durable glass ever in a smartphone in silver or space gray, while a highly polished, surgical-grade stainless steel band seamlessly wraps around and reinforces iPhone X. A seven-layer color process allows for precise color hues and opacity on the glass finish, and a reflective optical layer enhances the rich colors, making the design as elegant as it is durable, while maintaining water and dust resistance.¹

Remarkable Super Retina Display

The beautiful 5.8-inch Super Retina display² is the first OLED panel that rises to the standards of iPhone, with stunning colors, true blacks, a million-to-one contrast ratio and wide color support with the best system-wide color management in a smartphone. The HDR display supports Dolby Vision and HDR10, which together make photo and video content look even more amazing. The addition of True Tone® dynamically adjusts the white balance of the display to match the surrounding light for a more natural, paper-like viewing experience.

iOS 11 is redesigned to take full advantage of the Super Retina display and replaces the Home button with fast and fluid gestures, allowing customers to naturally and intuitively navigate iPhone X. Simply swipe up from the bottom to go home from anywhere.

Face ID, a Powerful & Secure Authentication System

Face ID revolutionizes authentication on iPhone X, using a state-of-the-art TrueDepth camera system made up of a dot projector, infrared camera and flood illuminator, and is powered by A11 Bionic to accurately map and recognize a face. These advanced depth-sensing technologies work together to securely unlock iPhone, enable Apple Pay®, gain access to secure apps and many more new features.

Face ID projects more than 30,000 invisible IR dots. The IR image and dot pattern are pushed through neural networks to create a mathematical model of your face and send the data to the secure enclave to confirm a match, while adapting to physical changes in appearance over time. All saved facial information is protected by the secure enclave to keep data extremely secure, while all of the processing is done on-device and not in the cloud to protect user privacy. Face ID only unlocks iPhone X when customers look at it and is designed to prevent spoofing by photos or masks.

Reinvented Front & Back Cameras Featuring Portrait Lighting

The new 7-megapixel TrueDepth camera that enables Face ID features wide color capture, auto image stabilization and precise exposure control, and brings Portrait mode to the front camera for stunning selfies with a depth-of-field effect.

iPhone X also features a redesigned dual 12-megapixel rear camera system with dual optical image stabilization. The ƒ/1.8 aperture on the wide-angle camera joins an improved ƒ/2.4 aperture on the telephoto camera for better photos and videos. A new color filter, deeper pixels and an improved Apple-designed image signal processor delivers advanced pixel processing, wide color capture, faster autofocus in low light and better HDR photos. A new quad LED True Tone Flash offers twice the uniformity of light and includes Slow Sync, resulting in more uniformly lit backgrounds and foregrounds.