Vuforia Project Chalk Delivers Breakthrough Augmented Reality Experience
SANTA CLARA, Calif. – May 31, 2017 – PTC (NASDAQ: PTC) today announced from Augmented World Expo that Vuforia®, the most widely used software platform for augmented reality (AR) application development, is expanding to include a new remote presence capability for developers, consumers and businesses.
Vuforia Project Chalk brings a new dimension of interactivity to a video call, in which one person can digitally annotate another’s physical environment. The result is one person can provide guidance to another from a remote location with similar effectiveness as being in the same physical space.
Project Chalk will enable people of all ages to complete unfamiliar or challenging tasks with guidance from friends, family, colleagues and professionals. For example, busy parents can assist children with homework or projects at home, do-it-your-selfers can get assistance from each other or a local handyman, and families with aging members can provide guidance to overcome everyday challenging tasks.
Additionally, Project Chalk will enable a wide range of mobile workers – from service technicians to sales personnel – to troubleshoot and solve problems with increased ease, speed and accuracy.
“We see Project Chalk as a fundamentally disruptive form of remote communication that will be well received across multiple sectors and for multiple use cases,” said Eric Abbruzzese, Principal Analyst, ABI Research. “We envision this capability being used beyond the enterprise on everyday devices across platforms.”
Project Chalk uses proven computer vision technologies in the Vuforia platform to deliver a breakthrough experience across a wide range of phones, tablets and digital eyewear. Developers will be able to incorporate Project Chalk capabilities in existing Vuforia-powered applications for iOS, Android and Windows using Vuforia SDKs. Additionally, Project Chalk will be made available as a standalone application via app stores. The application will support a freemium model with plans for both personal and business use.
“Vuforia Project Chalk delivers a new mode of communication with the potential to improve our personal and professional lives,” said Jay Wright, President, Vuforia. “While we understand its use for helping others, Project Chalk will also enable a new generation of AR applications for people to create digital content to be shared on the physical world.”
Vuforia Project Chalk will be available for developers in Vuforia SDKs, and for consumers and businesses via app stores in Fall 2017. For more information about Project Chalk, please visit www.vuforia.com/projectchalk.
About Vuforia
Vuforia is the most widely used software platform for augmented reality applications. For developers, it delivers a cross platform solution for attaching digital content to physical objects and environments. For consumers and businesses, it provides a communications solution for remote assistance and collaboration. For device makers, it delivers critical technology blocks that provide optimized experiences on rapidly evolving hardware technologies. Originally launched in 2011, Vuforia is supported by a global ecosystem of more than 350,000 developers and partners. Vuforia has enabled more than 40,000 applications for consumer and business use on a range of handheld and headworn devices.
Vuforia is a product of PTC Inc.
About PTC
PTC has the most robust Internet of Things technology in the world. In 1986 we revolutionized digital 3D design. Now our leading IoT and AR platform and field-proven solutions bring together the physical and digital worlds to reinvent the way you create, operate, and service products. With PTC, global manufacturers and an ecosystem of partners and developers can capitalize on the promise of the IoT today and drive the future of innovation.
Contacts:
Vuforia / Project Chalk
Keri Danielski
Email Contact
FleishmanHillard
Sara Steindorf
314-982-1725
Email Contact
