Presentation will consider the technical skills and capabilities required to change the way in which we work.

ANN ARBOR, Michigan, 2 May 2017 - CIMdata, Inc., the leading global PLM strategic management consulting and research firm, announces that Mr. Mark Meili, Director of Modeling and Simulation at Procter & Gamble, will make a keynote presentation at the upcoming Product & Manufacturing Innovation Driven by Digital Design & Simulation Workshop. The workshop will take place at the UI LABS Innovation Center, home to DMDII, in Chicago, Illinois, on June 6 and 7. 

In-silico is a term that describes science done in a computer as opposed to the more traditional in-vivo or physically-based experimentation. Innovation is being, and will increasingly be, driven by a combination of simulation and data analytics. The quality and quantity of engineering and science that can already be done using simulation is simply amazing. The scope, however, is not well understood by many technical leaders, much less their business partners. As systems continue to increase in complexity, physical prototypes of the entire systems are too expensive and time consuming to use for most technical learning. Purposeful interventions in systems understanding and simulation are needed. In his keynote address, "Simulation Led Innovation - The promise, the pitfalls, and business imperative for ever better products and business execution," Mr. Meili will talk about the technical skills and capabilities required to change the way we work. He will also discuss the need for this way of working to be a stated business strategy in order to be successful.