AUSTIN, Texas — (BUSINESS WIRE) — May 10, 2016 — Blue Goji®, a wellness technology company, will demonstrate virtual reality (VR) enhancements to its award-winning Goji Play fitness game system at the Building a Healthier Future Summit Expo (hosted by the Partnership for a Healthier America) in Washington, D.C., on May 19.

Blue Goji is enhancing Goji Play, the company’s core, patent-pending gamified platform for cardio equipment, and developing new VR games for various VR platforms and headsets (from manufacturers, such as Oculus, HTC, and Sony, and Samsung) to deliver a comprehensive and “active” VR experience. The immersive nature of VR will take Goji Play to the next level in the gamification of fitness and will allow users to be more engaged within the game environment while exercising on their favorite cardio equipment.

“Creating a motion-based, active VR experience that works well with suitable cardio equipment has always been one of the original design objectives for Goji Play. Based on our testing results, we believe that, leveraging cardio equipment like elliptical machines and stationary bikes, Goji Play will transform and extend the VR environment and potentially eliminate the motion sickness issue caused by the disconnect between any VR game motion and the sedentary posture of the user. With all the major VR platforms being introduced between now and Christmas, we are very excited to support them with Goji Play, and help resurrect many underutilized cardio equipment at home or gym memberships. We plan to introduce at least 5 new VR games by the end of 2016. These new VR games will be available in normal, 2D versions as well, adding to our existing offering of 16 games in the Goji Play portfolio,” commented Coleman Fung, Blue Goji co-founder and chief executive officer.

Fung added: “People’s desire to develop healthier habits is often overlooked by the media within the larger debate of our health and wellness crisis. People’s good intentions are always there – look at the market sizes for at-home cardio equipment and gyms! But making these good intentions real and sustainable is the real challenge! If VR – with its immersive and transformative experiences – can make a difference and motivate people to exercise more, it’s game-changing for everyone… pun intended!”

Based in Austin, Texas, Blue Goji develops technology that makes fitness fun. Blue Goji’s Goji Play game system earned a coveted 2016 Red Dot Award for Product Design. Goji Play operates on iOS and Android devices.

About Blue Goji

Blue Goji was founded in 2011 on the big data software development and gaming expertise of its founders who are focused on changing the health and wellness game. Fung, the founder and former CEO of OpenLink, aligned with Charles Huang and Kai Huang, brothers who developed the highly successful Guitar Hero franchise, to start Blue Goji. For more information, please see www.bluegoji.com.

Goji Play, GojiGo, GojiTate, Goji Madness and other products, brands and trademarks are property of Blue Goji Corp. All other brand and product names are trademarks or registered trademarks of their respective holders.

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