- Universal Pictures Earns Most Nominations By Studio as Fox, Warner Bros., Disney and Lionsgate Round Out The Top 5 -
BEVERLY HILLS, Calif., April 8, 2016 — (PRNewswire) — The Golden Trailer Awards, the entertainment industry's best and most fun-filled celebration devoted to the year's most outstanding achievements in motion picture and television marketing, announced today the nominees in the 17th annual competition that has emerged as one of the most anticipated and recognized events acknowledging the work of film marketers and companies that create movie trailers, commercials and posters worldwide. Evelyn Watters, Golden Trailer Awards Executive Director, announced the 2016 nominees along with the show's Executive Producer Monica Brady. GTA 17 will take place on Wednesday, May 4th at the Saban Theater in Beverly Hills.Universal Pictures led this year's count by studio with a combined total of 46 nominations (including Focus Features) for films including The Huntsman: Winter's War, Hail! Caesar, Steve Jobs, Straight Outta Compton and The Secret Life of Pets, among others. In second place by studio is Fox (which includes Fox Searchlight), with a total of 44 nominations for work on projects including Deadpool, The Martian and The Revenant among other titles. Warner Bros. (which includes subsidiaries including New Line Cinema) scored with 37 nominations on campaigns ranging from Mad Max: Fury Road and Batman V. Superman: Dawn of Justice to Black Mass and Suicide Squad. Disney (which includes Marvel Studios and other companies) tallied 36 nominations for their work on films including Star Wars: The Force Awakens, The Jungle Book, Inside Out, and Alice Through The Looking Glass. Lionsgate garnered 34 nods for their work on films such as Sicario, The Hunger Games: Mockingjay Part 2, as well as others.
Top trailer houses in this year's pack included Trailer Park with 28 noms, Mark Woollen & Associates with 21 nominations, AV Squad had 20, Zealot had 18 nods this year and Buddha Jones earned 16. On the agency side, LA was the leading creative house for their work on 32 of this year's print nominees.
The Golden Trailer Awards are presented live on stage to nominees in diverse categories that range from serious to lighthearted, including Best Summer Blockbuster Trailer Award, Trashiest Trailer, Best of Show, and the most popular award of the night: the Golden Fleece Award, bestowed on the best trailer for the film where the marketing was considered better than the film itself.
Explained Watters, "Everyone loves trailers. They are the most important and impactful part of a film campaign and they now live well beyond the movie theaters and have become the most consistently popular content online. The Golden Trailer Awards celebrates the trailer as an art form and recognizes those who work incredibly long hours behind the scenes to create this masterful short form entertainment."
16 of the top honors are presented "live" on stage at the celebratory show, which routinely sells out and draws a heavy industry crowd of studio and network marketing executives, representatives from creative agencies, media and celebrities.
This year's competition drew a record number of submissions, up nearly 15% from last year's total.
For more information, tickets to the show, or to download the full list of nominations, please visit www.goldentrailer.com
Legend: Film Title, Studio, Trailer House or Creative Vendor
AWARDS PRESENTED DURING THE LIVE STAGE SHOW INCLUDE:
17th Annual Golden Trailer Awards Nominee List
Best Action
Batman vs Superman: Dawn of Justice "Gladiator Match", Warner Bros., JAX
Deadpool "DOM TRLR E "Power Red Online", Fox, mOcean
Mad Max: Fury Road "Survive", Warner Bros., Open Road Entertainment
The Huntsman Winter's War "No Mercy", Universal, AV Squad
The Man from U.N.C.L.E. "Better Alone", Warner Bros., Open Road Entertainment
Best Animation/Family
Alice Through the Looking Glass "Poem", Disney, Wild Card
Inside Out "SW Trailer3 Reaction Video", Disney, Trailer Park, Inc.
The Jungle Book "Jungle", Disney, Vibe Creative Inc
The Secret Life of Pets "Trailer 2", Universal Pictures, Motive Creative
Eddie the Eagle "Sport", Fox Searchlight, Rogue Planet
Best Comedy
Mike And Dave Need Wedding Dates "Upside Down", 20th Century Fox, Buddha Jones
Fifty Shades of Black "Spanked", Open Road Films, AV Squad
Keanu "Take It", Warner Bros., Create Advertising Group
Neighbors 2 "Trailer 2 (Nu Rules Green Band)", Universal, Workshop Creative
Central Intelligence "Trailer 1", Warner Bros. Pictures, TRANSIT
Best Documentary
Amy "Trailer 2", A24, Motive Creative
Best of Enemies "Best of Enemies", Magnolia Pictures, Jump Cut
He Named Me Malala "Trailer 1", Fox Searchlight Pictures, Mark Woollen & Associates
Meru "Trailer", Music Box Films, Zealot
NEWMAN "US Trailer", Our Turn Productions/Jon Fox Films, Red Circle, Inc.
Best Drama
13 Hours "Ambush", Paramount Pictures, Industry Creative
Bridge Of Spies "Standing Man", Dreamworks, Wild Card
Spotlight "Answers", Open Road Films, InSync + BemisBalkind
The Martian, "The Martian Trailer", 20th Century Fox, Giaronomo Productions
The Revenant "Teaser", 20th Century Fox, Mark Woollen & Associates
Best Fantasy Adventure
Ant Man "Control", Disney/Marvel, mOcean
Star Wars: The Force Awakens "Lessons", Disney, Disney In-house
The Hunger Games: Mockingjay Part 2 "Dawn", Lionsgate, Trailer Park, Inc.
The Huntsman Winter's War "Mirror Online", Universal, AV Squad
The Jungle Book "Man Cub Combo", Disney, Trailer Park, Inc.
Best Horror
The Conjuring 2 "Close", New Line Cinema, Buddha Jones
Crimson Peak "House", Universal, Buddha Jones
Intruders "Helpless", Momentum Pictures, Outpost media
Sinister 2 "Corruption Redband", Focus Features, mOcean
The Witch "Family", A24, AV Squad
Best Independent Trailer
Demolition "Trailer 1", Fox Searchlight Pictures, Motive Creative
Room "Outside", Studiocanal, Empire Design
Room, A24 Films, Giaronomo Productions
Spotlight "Answers", Open Road Films, InSync + BemisBalkind
The End of the Tour, A24, Mark Woollen & Associates
Best Music
Deadpool "Trailer B - Power Red", 20th Century Fox, Wild Card
Spotlight "Official Trailer #1", Open Road Films, InSync + BemisBalkind/ Pusher, LLC
Star Wars: The Force Awakens "Lessons", Disney, Disney In-house
Suicide Squad "Hurt", Warner Bros., Trailer Park, Inc.
Triple 9 "Red Band Teaser", Open Road Films, Mark Woollen & Associates
Best Summer 2016 Blockbuster
Captain America: Civil War "Vigilante", Marvel, Trailer Park, Inc.
Independence Day: Resurgence "Today", 20th Century Fox, Wild Card
Now You See Me 2 "Trailer 2", Lionsgate, AV Squad
