The appointment of Red is part of the #AngryBirdsHappyPlanet campaign to help the world body promote the International Day of Happiness, which is observed on March 20 each year, and encourage people to take action against climate change and its impacts.
The International Day of Happiness recognizes that Gross Domestic Product alone cannot measure the wealth and well-being of a country's population and a more inclusive, equitable, balanced and sustainable approach to growth and development is key to being happy.
After United Nations Secretary-General Ban Ki-moon named Red as Honorary Ambassador for Green, the campaign was presented to hundreds of young people in the iconic General Assembly Hall of the United Nations.
The presentation included the movie's US stars Jason Sudeikis, Josh Gad and Maya Rudolph as well as producers John Cohen and Catherine Winder, who asked the attendees for their support to make the Angry Birds happy by doing their part to take action against climate change. They presented the "Help Red Go Green" materials including public service announcements created to support the campaign. By participating in the #AngryBirdsHappyPlanet campaign, individuals can make the Angry Birds happy and "Help Red Go Green" by posting photos and messages to show how they are protecting our planet by recycling, taking public transportation and conserving water, for example.
"The Angry Birds have entertained millions of people around the world -- and now they are part of making the world a better place," said UN Secretary-General Ban Ki-moon. "We are proud to give Red a reason to go Green. There is no better way to mark the International Day of Happiness than to have our animated ambassador raise awareness about the importance of addressing climate change to create a safer, more sustainable and happier future for all."
"We are incredibly honored that Red from 'The Angry Birds Movie' has been named as the Honorary Ambassador for Green. While Red may still look angry, we know that he's smiling on the inside. As we say in our 'Help Red Go Green' campaign, nothing makes an angry bird happier than a healthy planet. In partnership with the UN, we are very excited to help raise awareness of critical global issues such as climate change," said John Cohen, producer of The Angry Birds Movie and Despicable Me.
For more information: www.angrybirdshappyplanet.com
Links to campaign/event materials:
1. Photography from the event:
http://bit.ly/1SVPLJI
2. General Audience – Campaign materials:
http://bit.ly/255kTLQ
3. Broadcast Outlets – Campaign materials:
- PSAs in English:
http://bit.ly/22lYdYA
- PSAs in different languages/formats:
http://bit.ly/1RnEw7y
- Domestic EPK.tv (login required):
http://bit.ly/1Mq9fzo
- International EPK.tv (login required):
http://bit.ly/1MbOEnJ
- PSA YouTube links:
http://youtu.be/wqAiRU51-Wc and
http://youtu.be/euyyyl4yOK0
PSA # 1 – Main Campaign PSA
PSA # 2 – Jason Sudeikis and Peter Dinklage
PSA # 3 – United Nations Secretary General Mr. Ban Ki-moon
NOTE: MATERIALS FROM THE OFFICIAL MARCH 18 EVENT AT THE UNITED NATIONS WILL BE POSTED A FEW HOURS AFTER ITS CONCLUSION, NO EARLIER THAN 8.30PM NEW YORK TIME. PLEASE CHECK BACK.
About International Day of Happiness
March 20 has been established as the annual International Day of Happiness. In 2011, the UN General Assembly adopted a resolution which recognized happiness as a "fundamental human goal" and called for "a more inclusive, equitable and balanced approach to growth and development that promotes the happiness and well-being of all peoples" and all 193 United Nations member states have adopted a resolution calling for happiness to be given greater priority.
About the United Nations
The United Nations is an international organization founded in 1945 after the Second World War by 51 countries committed to maintaining international peace and security, developing friendly relations among nations and promoting social progress, better living standards and human rights. Today, 193 countries are Member States of the world body.
About the United Nations Development Programme (UNDP)
UNDP partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in more than 170 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.
www.undp.org.
About The United Nations Foundation
The United Nations Foundation builds public-private partnerships to address the world's most pressing problems, and broadens support for the United Nations through advocacy and public outreach. Through innovative campaigns and initiatives, the Foundation connects people, ideas, and resources to help the UN solve global problems. The Foundation was created in 1998 as a U.S. public charity by entrepreneur and philanthropist Ted Turner and now is supported by global corporations, foundations, governments, and individuals. For more information, visit
www.unfoundation.org
About "The Angry Birds Movie"
The Angry Birds Movie will be released in theaters by Columbia Pictures globally in May 2016.
In the 3D animated comedy, The Angry Birds Movie, we'll finally find out why the birds are so angry.
The movie takes us to an island populated entirely by happy, flightless birds – or almost entirely. In this paradise, Red (Jason Sudeikis, We're the Millers, Horrible Bosses), a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since Frozen), and the volatile Bomb (Danny McBride, This is the End, Eastbound and Down) have always been outsiders. But when the island is visited by mysterious green piggies, it's up to these unlikely outcasts to figure out what the pigs are up to.
Featuring a hilarious, all-star voice cast that includes Maya Rudolph (Bridesmaids, Sisters), Bill Hader (Trainwreck, Inside Out), and Peter Dinklage (Game of Thrones), as well as Keegan-Michael Key (Key & Peele), Kate McKinnon (Saturday Night Live, Ghostbusters), Tony Hale (Veep, Arrested Development), Hannibal Buress (Daddy's Home, Broad City), Ike Barinholtz (Neighbors, Sisters), Tituss Burgess (Unbreakable Kimmy Schmidt), Jillian Bell (22 Jump Street), Danielle Brooks (Orange is the New Black), Latin music sensation Romeo Santos, YouTube stars Smosh (Ian Hecox and Anthony Padilla), Billy Eichner ("Billy on the Street"), and country music superstar Blake Shelton, who co-writes and performs the original song "Friends," the Columbia Pictures/Rovio Entertainment film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen and Catherine Winder. The screenplay is by Jon Vitti, from a story by Mikael Hed & Mikko Pöllä & John Cohen , and executive produced by Mikael Hed and David Maisel .
