Geoscape Launches New Data Resource Helping Brands Find Fast-Growing Consumer Segments

American Marketscape DataStream is the only comprehensive data source available for anyone trying to access New Mainstream consumers – Hispanic, Asian, Black, Multicultural-Millennial, LGBT, and Religious Affiliation

MIAMI — (BUSINESS WIRE) — February 24, 2016Geoscape, the leading business intelligence company focused on new mainstream consumers and businesses, today announced its expanded data resource designed to provide meaningful, actionable insights to support and guide multicultural, millennial, religious affiliation and LGBT-focused campaigns.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160224005329/en/

Rapid data visualization and extraction is easy through mapping, graphing, database queries and tabu ...

Rapid data visualization and extraction is easy through mapping, graphing, database queries and tabular reporting functions. (Graphic: Business Wire)

American Marketscape DataStream™ (AMDS) is a data resource that reflects an increasingly diverse and complex American population, providing current and forecasted demographic, economic and cultural data for hundreds of brands nationwide, from the block and ZIP Code level to the entire nation. Brands can access this data through an online platform that makes rapid visualization and extraction quick and easy through mapping, graphing, database queries and tabular reporting functions. This ultimately helps businesses gain a greater understanding of their current and prospective customer bases, helping quantify the business opportunity and ultimately helping them achieve their growth goals.

The new data in AMDS makes it the most comprehensive source of demographic data available, by offering the following population characteristics:

  • Cultural: Comprehensive data on the Hispanic, Asian and African American populations, including all countries of origin, acculturation and language segments for Hispanics and Asians.
  • LGBT: Population counts for the increasingly important lesbian, gay, bisexual and transgender populations.
  • Religious preference: ReligionCoding capabilities help brands tune their offerings by location and special holiday seasons.
  • Workday Population: Determine the population of a geographic area during a normal work day, by cultural segment – essential for convenience stores, quick service restaurants and others.
  • Household spending: Access average, aggregate and indices on household spending, segmented by geography and ethnicity/race groups across more than four-hundred major spending categories.

“Geoscape has had an immediate impact, and the longer we’re using it, the greater our return on investment becomes,” said Hal Gronfein, Vice President of Marketing for the United States and Canada Diverse Markets, MoneyGram.

“All corporations need growth to keep their shareholders happy,” said Cesar Melgoza, CEO and Founder, Geoscape. “Growth in the U.S. emanates increasingly from what we call new mainstream consumers. AMDS is designed to bring that opportunity into focus in a manner that is actionable and efficient.”

To learn more about how AMDS can provide new insights for your business, visit the product page on Geoscape.com for more information.

About Geoscape:

Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to tap into the growth of new mainstream consumers in North America and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami.



Contact:

Press Contact:
PAN Communications
Adam Novak, 617-502-4326
Email Contact

Featured Video
Jobs
GPU Design Verification Engineer for AMD at Santa Clara, California
Design Verification Engineer for Blockwork IT at Milpitas, California
CAD Engineer for Nvidia at Santa Clara, California
Senior Firmware Architect - Server Manageability for Nvidia at Santa Clara, California
Senior Platform Software Engineer, AI Server - GPU for Nvidia at Santa Clara, California
Sr. Silicon Design Engineer for AMD at Santa Clara, California
Upcoming Events
SEMICON Japan 2024 at Tokyo Big Sight Tokyo Japan - Dec 11 - 13, 2024
PDF Solutions AI Executive Conference at St. Regis Hotel San Francisco - Dec 12, 2024
DVCon U.S. 2025 at United States - Feb 24 - 27, 2025



© 2024 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering TechJobsCafe - Technical Jobs and Resumes GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise