Material Creation Software Adds Iray Photorealistic Rendering and Look Development Tool to Feature Set; Now Ready for Product Design and Architectural Visualization Projects

SIGGRAPH 2015 – August 11,  2015 – Photorealistic rendering is coming to Substance Designer with the integration of  NVIDIA DesignWorks tools, a library of graphics technologies and enhancements that can be easily integrated by software application developers. For the first time,  Allegorithmic’s flagship product — and the game industry’s favorite texture creation tool — is accessible to product designers and architects by providing the detailed requirements needed for 3D marketing experiences.

Among the DesignWorks technologies being used to enhance the Substance Designer workflow are NVIDIA Iray SDK, a physically based rendering (PBR) engine in many popular 3D content applications; Materials Definition Language (MDL), which provides a common way to describe materials so they can be shared between applications; and vMaterials, a suite of verified materials as well as a set of “essential” materials that can be used as a starting point or as reference materials for designers.

"The combined creative power of Substance Designer and Iray SDK offers 3D artists unprecedented ways to create both realistic and fantasized materials that could simply not be visualized with real-time renderers,” said Sébastien Deguy, Founder and CEO of Allegorithmic. "With this integration, we are now at the convergences of the texturing, material definition and rendering worlds."

Developed with NVIDIA teams in the US and Germany, the Iray integration is already being beta tested by companies like  Harley-Davidson. With Iray’s full feature set at their fingertips, artists will be able to create path-traced beauty shots without having to export their textures into other software programs. Future applications that support MDL materials will allow new users to add Substances to previously developed assets.  

“Substance Designer is the industry standard for PBR texturing,” said Phil Miller, Director of Advanced Rendering, NVIDIA. “With the integration of our DesignWorks tools, designers and architects can finally take advantage of Substance Designer in their own workflows to accurately predict what their final designs will look like.”  

The first public unveiling of the integration will be shown at SIGGRAPH 2015 in NVIDIA booth #500 on Monday, Aug. 10, at noon. To view a demonstration at the show, please  contact here.

Pricing/Availability 
Iray will be integrated into Substance Designer 5.3, which will be released in September. All users with a Substance Designer 5 license, or who are currently on subscription with  Substance Live, will receive a free upgrade then.

About Allegorithmic  
Founded in 2003 and based in France, the US and China, Allegorithmic is the leader in 3D texturing technologies with more than 50,000 users including Sony, Microsoft, Activision, Electronic Arts, Ubisoft, NCSoft, Tencent, Autodesk, NVIDIA and Intel. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating and distributing high-quality textures for next-generation content developers. The company’s flagship product range is Substance. For more information on Allegorithmic and its products, please visit  www.allegorithmic.com.