Greenliant Systems, Ltd.
Kingston Technology Corporation
Micron Technology, Inc.
Phison Electronics Corporation
SK Hynix Inc.
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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
An Introductory Prelude II-1
eMMC: The Mainstream Flash Memory for Mobile Devices II-1
Table 1: Global Flash Memory Market (2014): Percentage
Breakdown of Consumption by Device Type(includes
corresponding Graph/Chart) II-2
Table 2: Global Mobile Handset Flash Memory Market (2014):
Percentage Breakdown of Unit Sales by Memory Type (includes
corresponding Graph/Chart) II-2
Table 3: Global eMMC Market (2012 & 2014): Percentage
Breakdown of Unit Shipments by Memory Densities (includes
corresponding Graph/Chart) II-3
Explosive Proliferation of Smartphones Widens Market
Opportunity for eMMC II-3
Opportunity Indicator II-4
Table 4: Global Smartphones Market (2014 & 2020): Sales
Breakdown in Thousand Units by Geographic Region (includes
corresponding Graph/Chart) II-4
Table 5: Global Smartphones Market: CAGR Ranking Over
2014-2020 by Major Countries for US, Canada, Japan, France,
Germany, Italy, UK, Russia, China, India, and Brazil
(includes corresponding Graph/Chart) II-5
Table 6: Global Mobile Phones Market (2010-2016): Percentage
Breakdown of Shipments by Feature Phones and Smartphones
(includes corresponding Graph/Chart) II-5
Table 7: Average Selling Price of Smartphones in US$ for
2010, 2012 & 2014 (includes corresponding Graph/Chart) II-6
Table 8: Global Smartphone Market: Average Storage Capacity
in Gigabytes for the Years 2010 & 2015 (includes
corresponding Graph/Chart) II-6
Growing Demand for Sleeker & Thinner Mobiles Benefits eMMC II-6
Proliferation of Mobile Internet Gives a Fillip to eMMC Market II-7
Key Statistical Findings II-8
Table 9: Global Mobile Telecommunications Market (2014):
Mobile Cellular Subscriptions and Active Mobile Broadband
Subscriptions by Region for The Americas, Europe, CIS
Countries, Asia-Pacific, The Middle East, and Africa II-8
Table 10: Monthly Mobile Data Traffic (in MB) for
Smartphones, Mobile PCs and Tablets (2014 & 2020) (includes
corresponding Graph/Chart) II-8
Table 11: Percentage Breakdown of Mobile Data Consumption in
Smartphones by Application for the Year 2014 (includes
corresponding Graph/Chart) II-9
Table 12: Percentage Breakdown of Mobile Data Consumption in
Tablets by Application for the Year 2014 (includes
corresponding Graph/Chart) II-9
LTE: A Key Driver of Mobile Data Traffic & the Need for Data
Storage II-9
Opportunity Indicators II-10
Table 13: World Market for Mobile Handsets by Technology -
Percentage Breakdown of Annual Sales Volume for 2G, 2.5G,
3G, 3.5G, and 3.9G/4G Enabled Handsets for Years 2013 & 2015
(includes corresponding Graph/Chart) II-10
Table 14: Global LTE Devices Market: Percentage Breakdown of
Unit Shipments by Geographic Region for years 2013 and 2015
(includes corresponding Graph/Chart) II-11
Table 15: Global LTE Devices Market (2013 & 2015):
Percentage Breakdown of Volume Shipments by Device Type
(includes corresponding Graph/Chart) II-12
Table 16: Leading Players in the Global LTE Smartphones
Market (2014): Percentage Breakdown of Volume Shipments for
apple, LG, Samsung, Sony and Others (includes corresponding
Graph/Chart) II-12
Rapid Proliferation of the Android Platform Spurs Growth II-13
Table 17: Global Mobile OS Market (2014 & 2020): Percentage
Breakdown of Unit Sales by Operating System (includes
corresponding Graph/Chart) II-14
Preloaded Applications Drive Demand for Higher Storage
Capacity in Smartphones II-14
Increasing Adoption of Tablets Drives Developments in eMMC Market II-15
Expanding Applications to Benefit the Market II-15
Automotive Industry: An Emerging Application Area II-16
Table 18: Increasing Electronic Content in Automobiles: A
Comparative Analysis of Electronic Component & Software Value
As a Percentage of Total Vehicle Value for Years 1975, 2000 &
2012 (includes corresponding Graph/Chart) II-17
eMMC Eats into SD Cards' Market Share II-18
Table 19: Global Mobile Storage Devices Market (2013 & 2015):
Percentage Breakdown of Unit Shipments by Storage Device Type
for SD Cards & eMMC (includes corresponding Graph/Chart) II-18
Updated v5.1 Specification Extends the Proficiency of the eMMC
System II-19
Emergence of Universal Flash Storage (UFS): A Threat to Reckon
With II-19
eMMC Vs. UFS: A Comparative Analysis II-20
Growing Image of UFS as the New Generation Mobile Device
Storage Bothers eMMC II-20
eMMC to Focus on Low to Medium-Priced Smartphones Amid
Looming Threat from UFS in High-End Segment II-21
Early Stage Status of UFS to Help eMMC Keep Growth Intact in
the Near-Term II-22
Market Share Analysis II-22
Table 20: Leading Players in the Global eMMC/eMCP Market
(2014): Percentage Breakdown of Dollar Sales for Kingston,
Micron, Samsung Electronics, SanDisk, SK Hynix, Toshiba and
Others (includes corresponding Graph/Chart) II-22
Market Outlook II-22
2. PRODUCT OVERVIEW II-23
Embedded Multimedia Card (eMMC): A Definition II-23
Characteristics of eMMC II-23
eMMC Packets and Responses II-24
eMMC Standards II-24
eMMC Specifications at a Glance II-25
End Use Applications II-26
3. PRODUCT INNOVATIONS/INTRODUCTIONS II-27
Silicon Motion Technology Rolls Out Ultra-High Performance
SATA 6Gb/s FerriSSD® and Single-Package Ferri-eMMC™ Embedded
Memory Solutions II-27
Micron Technology Unveils e•MMC 5.0 Memory for Automotive
Storage Applications II-27
Toshiba America Electronic Launches New Class of e-MMC™
Embedded NAND Flash Memory Products II-27
Spansion Unveils New Family of Industrial-Grade e.MMC NAND
Memory Products II-27
Arasan Chip Systems Unveils eMMC v5.0 Total IP Solution II-27
Micron Technology Launches 128-Gigabit NAND Flash Memory Device II-28
SanDisk Announces iNAND Extreme™ EFD's Support for NVIDIA®
Tegra 4-based Tablet Reference Designs II-28
Arasan Chip Systems to Upgrade Devices to Support e-MMC 5.0
Specification II-28
SanDisk Launches High-End eMMC Cards II-28
Micron Technology Introduces e-MMC Solutions for Automotive
Industry II-28
SanDisk Unveils 128-Gigabit NAND Flash Memory Chip II-28
SanDisk to Fabricate iNAND Ultra Devices with 19nm Process
Technology II-29
Toshiba Unveils 19nm Generation 128GB NAND Flash Chip II-29
Samsung Launches New Flash-Friendly File-System II-29
Transcend Introduces eMMC Solution II-29
Samsung Electronics Commences Production of High Density eMMC
Pro Cards II-29
4. RECENT INDUSTRY ACTIVITY II-30
Greenliant Systems Commences Production of eMMC NANDrive™ SSDs II-30
LFoundry to Acquire Italy-Based Manufacturing Plant of Micron
Technology II-30
Samsung Commences Mass Production of eMMC PRO 5.0 Chips II-30
Samsung Electronics Takes Over NVELO II-30
SK Hynix to Takeover Link_A_Media Devices II-30
5. FOCUS ON SELECT PLAYERS II-31
Greenliant Systems, Ltd. (US) II-31
Kingston Technology Corporation (US) II-31
Micron Technology, Inc. (US) II-31
Phison Electronics Corporation (Taiwan) II-32
SK Hynix Inc. (South Korea) II-32
Samsung Electronics (South Korea) II-32
SanDisk Corporation (USA) II-33
Silicon Motion Technology Corp. (Taiwan) II-33
Toshiba America Electronic Components, Inc. (US) II-34
6. GLOBAL MARKET PERSPECTIVE II-35
Table 21: Global Recent Past, Current & Future Analysis for
eMMC by Geographic Region - US, Canada , Japan , Europe ,