TORONTO, MAY 29, 2015 – Environics Analytics (EA) today announced the second installment of its 2015 data update, including the latest statistics on demographics, daytime population, liquid assets, lifestyles and media preferences. The updated datasets follow the initial release of 2015 data on March 30, providing users with the most comprehensive and up-to-date set of marketing-related data available in Canada.

EA’s latest data update covers six authoritative databases, including DaytimePop, AgeByIncome, LiquidAssets, PRIZM5 QC, Opticks powered by NADBank, and DemoStats, with current-year estimates and projections for three, five and ten years into the future. (See list below for specific DemoStats categories updated.) The databases are integral to the strategic planning and forecasting that many organizations undertake to understand their changing users, members, customers and markets. Combined with the earlier data release, users now have access to the latest statistics on more than 16,000 variables across a wide range of topics, including media usage, marketplace behaviours, leisure activities and finances.

“With this update, our customers can be certain that they’re getting the most reliable information available for their marketing and planning efforts,” says Jan Kestle, founder and president of EA. “These data make marketing campaigns more relevant and allow organizations to reach more of the right customers with the right message using the right channel.”

Updated Data Now Available in DemoStats:

Household Population by Income (Current Year)

Household Population 25 to 64 Years by Educational Attainment

Household Population by Age at Immigration

Household Population 15 Years or Over by Industry

Household Population by 5-Year Mobility

Household Population 15 Years or Over by Place of Work

Household Population 15 Years or Over by Method of Travel to Work

Household Population by Religion

Household Population by Aboriginal Identity

Household Population by Knowledge of Official Language

Household Population by Language Spoken Most Often At Home

Household Population by Recent Immigrants and Place of Birth

Household Population by Period of Immigration

Household Population by Generation Status

Occupied Private Dwellings by Condo Status, Tenure and Structure

About Environics Analytics

Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in proprietary data, purpose-built software and industry-focused consulting, it provides data-driven analytics to help organizations of all sizes better understand customers and markets. Its team of quantitative marketers, veteran modellers and geographic experts are industry leaders in customer insight, sales forecasting, developing demographic and spending projections, and site location modelling. EA is a member of the Environics group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications. To learn more about Environics Analytics, please visit our website at environicsanalytics.ca, or contact us at   Email Contact or 416.969.2733.