NEW YORK, April 21, 2015 /PRNewswire-iReach/ -- Avatar New York is an award-winning web design company. With innovative websites customized for each business's clientele, Avatar New York helps companies attract new customers, increase revenue and enhance their online presence.

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Avatar New York keeps business owners informed of the latest web design New York trends so they can stay competitive in the digital marketplace. Microinteractions, which are the small details or tasks that users expect from a website, account for an important but often overlooked aspect of web design. Although they are very simple, they are also essential.

According to Todd Johnson, managing director of Avatar New York, "We are exposed to microinteractions on websites every day, such as 'liking' a Facebook post, adding our email address to a sign-up box or adjusting a setting. Although they are small details, they can make or break the success of a website. Without these little human touches, websites can fail."

Here are three reasons why microinteractions are so important in a website's design:

1. Microinteractions provide an avenue for user engagement.

Internet users are bombarded with information. With so much content coming at them from so many sources, getting their attention can be challenging. Microinteractions, such as allowing the user to share content, keep visitors engaged.

2. Microinteractions can help build a brand.

When a microinteraction makes the right connection with a website's visitors, it becomes an effective marketing tool. For example, the Facebook "like" button allows users to report positive interactions with your site and its content. The Microsoft "start" button is another example of a well-known microinteraction. Both of these microinteractions help build a website's brand and promote user engagement.

3. Microinteractions can entertain.

Any time a website connects with a visitor on an emotional level, there is an opportunity to create customer loyalty. Microinteractions have this effect. For example, when a customer "favorites" a product on an e-commerce website, animation can provide a little entertainment while notifying the user that his or her action has been successful. These small touches make a big difference in the way people perceive a website.

Avatar New York is an innovating, award-winning New York web design firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713, Email Contact

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SOURCE Avatar New York