According to the CDC, childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years. As obesity rises, parents and teachers alike are seeing the benefits of yoga for kids: numerous schools are starting to offer yoga in the classroom, new kids focused yoga organizations are emerging and kids' yoga studios are becoming a growing trend. According to Komitor, "Yoga is proven to build strength, coordination and body awareness, and helps increase concentration for kids and adults alike."
Gaiam's two new programs will allow parents to offer yoga for their children in the comfort of the home. Designed for children ages 5+, the two programs are:
- Yoga for Kids: Outer Space Blastoff allows children's imagination to blastoff into a galaxy far, far away with three star-filled outer space themed yoga routines: Outer Space Blastoff, Solar System Yoga, and Out of this World. It also offers a bonus Space Balanceballs workout using a balance ball
- Yoga for Kids: Dino-Mite Adventure takes children back in time when dinosaurs roamed the Earth with three dino-mite practices: Baby Brontosaurus, Dino-mite Yoga, and Dino Dig. It also offers a bonus Dino Duo partner practice
"The themed yoga routines are a great way to introduce kids to yoga," says Komitor, who has been teaching kids yoga for almost 20 years. "The practice allows kids to play and exercise in a mindful manner, allowing for deeper connection with their inner self and their surroundings."
The new Yoga for Kids programs will be the first products in Gaiam's new Yoga for Kids collection slated to launch this summer, which includes a variety of mats and accessories in kid friendly colors and designs.
"Gaiam is excited to partner with Jodi to bring this new kids program to life," says Susan Haney, SVP of Marketing at Gaiam. "We love Jodi's approach to teaching kids yoga – it's about fun, laughter and playfulness. We are not only providing new programs that are great for kids, but we love that it's also about getting the entire family involved in yoga."
Yoga for Kids: Outer Space Blastoff and Yoga for Kids: Dino-Mite Adventure are each sold separately with an SRP of $14.98. Both are available at Gaiam.com, Amazon.com and wherever DVDs are sold nationwide, as well as for digital download on iTunes. The DVDs have a runtime between 55 and 65 minutes.
About GAIAM
Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle media and fitness accessories. With a wide distribution network that consists of over 38,000 retail doors, close to 15,000 stores within stores, 5,000 category management locations, along with e-commerce and digital subscriptions platforms, Gaiam is dedicated to providing solutions for healthy and eco-conscious living. The company dominates the health and wellness category. For more information about Gaiam, please visit www.gaiam.com or call 1.800.869.3603.
About Jodi Komitor
Jodi B Komitor is the leading authority on yoga with kids and the author of the best-selling book The Complete Idiot's Guide to Yoga with Kids, (Macmillan 2000). She is a frequently sought after subject expert, mentor, speaker, educator and writer. In 1998, Jodi founded Next Generation Yoga; one of the first children's yoga studio in the world. Jodi's warm-hearted, playful style of teaching is inspired both by her personal yoga interests and practical experiences in the field of education. Jodi takes the non-stop fun of NGY on the road into schools, yoga studios, children's programs and hospitals. She is an in-service provider for educators, therapists and clinical psychologists. In addition, she teaches and certifies children's yoga instructors from all over the world in NGY Teacher Trainings™. For more information, visit www.nextgenerationyoga.com/about/ngy_about_jodi.html.
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Krupp Kommunications
(646) 797-2041
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SOURCE Gaiam, Inc.
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